Dan Banderoff
Helping artists develop the business skills necessary to navigate through the uncharted economic turmoil of the COVID-19 crisis will be the focus of ArtServe’s upcoming six-part “Smart Talk” series from now through July 9.
Part of the “ArtServe Live” programming designed to continue ArtServe’s mission throughout the ongoing Coronavirus pandemic, each of the weekly Thursday “Smart Talk” segments focuses on professional development and business management for the arts industry. Jean and Iggy Font, who operate Warehouse 4726, an artist-run studio space in Miami, serve as moderators.
“The stereotype of the struggling artist is real, but COVID has brought a paradigm in which those who had actually transitioned into successful businesses are now struggling once again,” explained ArtServe’s Ed King, who created and produces the successful ArtServe Live series. “We’re providing a forum where those who have made it can pass along their business acumen to those who need it, as well as those who need some fine tuning in managing their arts business.”
Erin Bassett
The WLRN Radio-sponsored series is free and can be accessed through Facebook here, or via the Zoom weblink provided in each Facebook event listing. The schedule is below:
June 11: “Cost/Profit—The Cost of Being an Artist”
Many artists do not have the financial skills to determine a formula that works for their particular business.In this forum, Erin Bassett, a wearable textile artist, and Dan Bondroff, a fine artist noted for pastel work, will explain how they’ve managed their expenses while building successful professional art careers.
June 18: “Social Media Secrets”
Angela Yungk and Jessie Prugh, founders of Art Hive Magazine, will explore which social media platform is right for artists to help grow their business, as well as how artists can maximize their reach and digital presence.
June 25: “Artist Websites That Work + Sell”
Michael Schneider and Octavio Guzman of PACE Advertising explain how website design and function can help artists increase sales.
July 2: “Photographing/Archiving Your Artwork”
Pop art photographer Greg Knott explains how best to organize, document and archive creative work.He will also review best practices in photographing and storing artwork, and ensuring a quality reproduction.
July 9: “Hanging a Show—Dos and Don’ts”
Taryn Nicoll, Curator at The Frank Art Gallery, joins ArtServe’s Curator Sophie Bonet to discuss gallery and museum standards protocols for displaying artwork, and how to properly hang a show according to professional curator standards.
About ArtServe
ArtServe is an award-winning arts incubator that is advancing the arts for social good. ArtServe is accepting donations hereor at artserve.org to help the non-profit continue to support arts activism initiatives promoting diversity, equity and inclusion.
Each year its programs contribute tangibly to the region’s economy, help 2,000 artists sell their work and build businesses, and engage countless citizens who walk through the doors. To do this, they need the community’s help through donations, sponsorships and memberships.
Fort Lauderdale-based ArtServe – one of the country’s first arts incubators – has a 30-year history of building Broward County communities through the arts. Each year its programs contribute tangibly to the region’s economy, help 2,000 artists sell their work and build businesses, and engage countless citizens who walk through the doors.ArtServe in 2020 will continue its transformation into a creative laboratory, a hub for experimental artists committed to diversity, equity and inclusion. ArtServe has won several awards for innovation in the arts. It is supported in part by the Broward County Board of County Commissioners as recommended by the Broward Cultural Council and Florida’s Department of State and the Division of Cultural Affairs. www.artserve.org
Requests and questions about the ArtServe facility or programs can be emailed to info@artserve.org.
