Exclusive Coverage of December 18th LaLiga Clash Reflects Soccer Growth and Enthusiasm for beIN SPORTS USA Network Properties
beIN SPORTS today announced its ratings success following the popular broadcast of LaLiga’s “El Clásico” matchup between FC Barcelona and Real Madrid, which aired live on December 18th from Barcelona, Spain. beIN SPORTS’ exclusive coverage of the match on both networks, beIN SPORTS and beIN SPORTS en Español, resulted in a combined audience reach of more than 350,000 viewers, with the broadcasts airing live during a Wednesday afternoon time slot.
According to Nielsen Media Research, the combined viewership of El Clásico on both beIN Networks reached 354,954 viewers (P2+), ranking the match in the Top-20 most-watched cable sports event of the day. This match outperformed all of the individual telecasts on FOX Sports 1, FOX Sports 2, MLB Network, NBA-TV, NFL Network, NBC Sports, and Tennis Channel, as well as all Spanish-language Sports Cable Networks.
(Source: Nielsen, NPM, 12/18/2019, 6am-6am, Live+SD data)
“We’re thrilled to see our viewership numbers reach more than 350,000 viewers, especially for one of the biggest matches of the year, El Clásico,” said Antonio Briceño, beIN SPORTS Deputy Managing Director for the US and Canada. “We look forward to continued ratings growth for our exclusive LaLiga coverage, as well as all of our other world-class sports programming airing across our ever-expanding network portfolio.”
Network Highlights:
El Clásico on beIN SPORTS en Español was the #2 Spanish-language cable sports event of the day with 242,178 viewers P2+.
Among Adults 18-49, El Clásico on beIN SPORTS en Español had an average audience of 147,382 viewers, attracting a younger audience vs. FOX Deportes’ FIFA Club Copa Mundial Semi-Final (median age 46). In fact, for the day, beIN SPORTS Español’s Median Age (36 years) was younger than all English and Spanish-language Sports Networks.
The lead-out to the match: Locker Room – Post - El Clásico at ranked as the #3 Spanish-language Sports Cable Network program with 84,000 viewers P2+.
LaLiga Santander Marquee El Clasico: Barcelona vs. Real Madrid - LIVE ranked #2 among the Top-5 Telecasts for Spanish-language Sports Cable Networks.
(Source: Nielsen, NPM, 12/18/2019, 6am-6am, Live+SD data)
El Clásico on beIN SPORTS garnered 112,776 Viewers P2+. This match outperformed all of the individual telecasts on FOX Sports 2, MLB Network, NBA-TV and Tennis Channel. (Source: Nielsen, NPM, 12/18/2019, 6am-6am, Live+SD data)
Among Adults 18-49, El Clásico on beIN SPORTS had an average audience of 56,363 viewers (Source: Nielsen NPower, National Sample, Live & Same Day, Programs and Dates cited.)
The combo audience of the combined viewership of El Clásico on both beIN Networks reached 354,954 viewers (P2+), ranking the match in the Top-20 most-watched cable sports events of the day. (Source: Nielsen, NPM, 12/18/2019, 6am-6am, Live+SD data)
oAmong Adults 18-49, El Clásico had an average audience of 203,745 viewers. (Source: Nielsen NPower, National Sample, Live & Same Day, Programs and Dates cited.)
Digital Highlights:
The day of El Clásico, December 18, 2019, beIN SPORTS delivered a total of 1.4MM PV’s, 191k Unique Visitors, and 401k Visits across all platforms.
On beIN SPORTS Web & App (excluding CONNECT data), there were a total of 518k video views the day of El Clásico, which is up +297% from last year.
Compared to the previous El Clásico in Fall 2018, beIN SPORTS traffic increased +12% across all platforms.
Compared to El Clásico in Spring 2019, beIN SPORTS traffic increased by +4% in UV’s and remained virtually the same in PV’s.
(Source: Google Analytics 360, December 2019)
El Clásico on beIN SPORTS garnered 112,776 Viewers P2+. This match outperformed all of the individual telecasts on FOX Sports 2, MLB Network, NBA-TV and Tennis Channel. (Source: Nielsen, NPM, 12/18/2019, 6am-6am, Live+SD data)
oAmong Adults 18-49, El Clásico on beIN SPORTS had an average audience of 56,363 viewers (Source: Nielsen NPower, National Sample, Live & Same Day, Programs and Dates cited.)
The combo audience of the combined viewership of El Clásico on both beIN Networks reached 354,954 viewers (P2+), ranking the match in the Top-20 most-watched cable sports events of the day. (Source: Nielsen, NPM, 12/18/2019, 6am-6am, Live+SD data)
oAmong Adults 18-49, El Clásico had an average audience of 203,745 viewers. (Source: Nielsen NPower, National Sample, Live & Same Day, Programs and Dates cited.)
Digital Highlights:
The day of El Clásico, December 18, 2019, beIN SPORTS delivered a total of 1.4MM PV’s, 191k Unique Visitors, and 401k Visits across all platforms.
On beIN SPORTS Web & App (excluding CONNECT data), there were a total of 518k video views the day of El Clásico, which is up +297% from last year.
Compared to the previous El Clásico in Fall 2018, beIN SPORTS traffic increased +12% across all platforms.
Compared to El Clásico in Spring 2019, beIN SPORTS traffic increased by +4% in UV’s and remained virtually the same in PV’s.
(Source: Google Analytics 360, December 2019)
For more information, visit www.beinsports.com. Follow us on Instagram @beinsportsusa and/or @beinsportsenespanol, Twitter at @beINSPORTSUSA and/or @ESbeINSPORTS and like us on Facebook beIN SPORTS USA for breaking news and real-time updates.
About beIN SPORTS USA
Launched in 2012, beIN SPORTS offers viewers world-class sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Español live streaming on beIN SPORTS CONNECT and free English-language network, beIN SPORTS XTRA. A cornerstone of beIN SPORTS is its unrivaled live soccer coverage, which includes live matches from LaLiga, Ligue 1,Copa Libertadores, Copa Sudamericana, Recopa Sudamericana, Coupe de France, Turkish Süper Lig, Africa Cup of Nations, CAF Confederation Cup, CAF Champions League and International Friendlies as well as news and in-depth analysis of all the top leagues from around the world. In addition to soccer, beIN SPORTS serves as a haven for fans of motorsports, tennis, boxing, wrestling, mixed martial arts (MMA), track & field, swimming, skiing and handball, among others. Through beIN SPORTS CONNECT, authenticated subscribers can also enjoy all the exciting action from the two networks and stream live overflow matches offered in HD on their computer, tablet or smartphone. Fans can also experience live high-quality sports via beIN SPORTS XTRA, a free, 24/7 English-language network. This includes season-long access to XTRA soccer matches, XTRA combat sports, XTRA adventure sports, XTRA original studio productions, and a robust library of historically relevant sporting events. For more information, visit www.beinsports.com and www.beINSPORTSXTRA.com.
