— Germany’s leading appliance brand kicks off the unveiling of its first US showroom in luxe style--
On Thursday, May 2nd, Liebherr -- the gold standard for state-of-the-art innovation in the refrigeration industry for over 60 years-- marked the debut of its first showroom in the United States with an exclusive gathering at its Miami headquarters. VIP designers, publishers, dealers, and distributors celebrated with cocktails and cuisine from famed chef David Barazartewho created a custom menu of traditional German dishes fused with the Latin flavors native to Miami.
Guests were immersed in the Liebherr brand experience -- a display of heritage and excellence that has fueled the renowned engineering company for over 60 years. As an appliance brand, Liebherr has established a reputation as a reliable brand for refrigeration and green technology,beginning in Europe and now worldwide. The opening of the Miami showroom signals its commitment to continuing itsgrowth in the American market.
“At Liebherr, we are proud of our architectural heritage,” says Andreas Hansen,Liebherr Divisional Director of Refrigerators and Freezers Division for the Americas. “It is a family-owned business, and as a family, we want guests to be at home with our appliances and have an emotional connection to the brand.”
More than simply a showroom for refrigerators, Liebherr’s US showroom is both cleverly and beautifully designed, thanks to the company’s leadership in the realm of architecture and its collaboration with renowned design firm Birka. Each design element of the showroom was carefully crafted to represent components of the Liebherr enterprise– from uniquely engineered solutions to construction elements – creating a place where people can feel and touch the Liebherr values and heritage.
“We wanted to show the magnitude of this family-run business and represent the German engineering marvel,” says Hansen. “This was the inspiration for the opening of our showroom. As we grow our reach in the US, we are looking forward to showing American consumers why Liebherr is the undisputed specialist in food preservation and should be a part of every home.”
Opening guests also enjoyed a tour of the innovative space that will serve as training area for interior designers and sales associates, conference room and entertainment space. Attendees interacted with Liebherr’s wide variety of refrigeration, wine preservation and undercounter products including the Monolith, the brand’s newest column refrigeration products.
The Liebherr Showroom is available to guests by appointment Monday through Saturday. To learn more, or schedule a visit, please visit https://home.liebherr.com/en/usa/ncsa/home/homepage-ncsa.html or call (305) 817-7500.
About Liebherr Appliances
Driven by innovation and characterized by sophisticated, elegant design, the family owned and German-based Liebherr Appliances brings the best of European cooling to the Americas. With more than 60 years of expertise in premium refrigeration, Liebherr Appliances combines quality, design, and innovation to offer high-end refrigeration solutions for the modern home or business. Visit home.liebherr.com to learn more about Liebherr's full product line of freestanding, built-in and fully integrated refrigerators and freezers, wine and humidor cigar storage units.