EO SOFLO Members Team Up To Rapidly Grow Business

South Florida technology company, formerly known as Merchant Boost, has relaunched as ValidiFI to better reflect its growth and expanded capabilities delivering data solutions and payment technologies to the financial services industry, announced ValidiFI CEO Oscar DiVeroli.

The Sunrise-based firm, originally launched in 2015 as a payment solution provider, has rapidly developed and diversified a wide range of tools and technology, and now works with many of the nation’s largest financial service providers.

“I am very proud of our team’s accomplishments and the company’s rapid evolution,” DiVeroli said. “It has been an exciting process in building ValidiFI and finding solutions to our customers’ swiftly-changing and complex needs.”

DiVeroli is a serial entrepreneur and former president of the Entrepreneurs’ Organization South Florida (EO SOFLO) chapter. He teamed up with fellow EO SOFLO member and ValidiFI COO Jesse Berger to build and grow the financial technology company.

“Oscar and Jesse are driven, creative entrepreneurs and experts in the financial tech space,” said Jerry Katz, president of EO SOFLO and Premier Protection Insurance in Fort Lauderdale. “It’s no surprise ValidiFI has been such a rapid success, and will help boost South Florida’s economy and standing in this valuable sector.”

EO SOFLO is one of the world’s largest EO chapters, with member businesses accounting for more than $2 billion in yearly revenues and 10,000 jobs in Miami-Dade, Broward and Palm Beach counties. The organization’s core mission is to foster entrepreneurial success and power overall economic growth in the region.

EO SOLFO member company ValidiFI already has established key strategic relationships and is firmly positioned in several critical niches such as consumer lending,business lending, and rent-to-own, DiVeroli said.

ValidiFl platforms create better ways for a client to meet compliance requirements, obtain customer insights, measure risk, manage and facilitate payments, decrease fraud, expand the ability to accept new customers, successfully process payments and more.

ValidiFI technology combines machine learning algorithms, live financial instrument data, processing history, income verification and other real-time information to help make smarter credit and payment decisions.

“Our core mission will always be to help companies – big and small, new and old -- increase sales and facilitate payments, because those elements are vital for any business to thrive,” DiVeroli said. “Looking forward, we plan to achieve this success across even larger market opportunities by continuing to enhance our ValidiFI platforms with the very latest data technologies.”

For more information on ValidiFI, visit www.validifi.com. For details on EO SOFLO, go to www.eosoflo.com.