KD Lifestyle + Events Provides Tailored Event Concepts, Marketing Partnerships & Curated Influencer Programs

Shana Kaufman

Kreps DeMaria Public Relations & Marketing, a leading public relations and marketing firm with offices in New York and Miami, today announced the creation KD Lifestyle + Events, a full-service events, influencer marketing and lifestyle division led by Shana Kaufman, Vice President of Marketing & Events.

Under Kaufman’s direction, KD Lifestyle + Events offers tailored event concepts and strategic brand partnerships as well as curated influencer programs for clients in luxury retail, real estate, hospitality, fashion, beauty and related industries.

KD Lifestyle + Events further strengthens Kreps DeMaria’s position and capabilities as a one-stop communications agency, with comprehensive services that include domestic and international public relations, crisis management, event and influencer marketing, graphic design, social media and digital marketing strategies. The new division, along with KD Social and the recently announced KD Digital, provide cutting edge solutions for clients across all traditional and digital media platforms.

Widely respected for her ability to create dynamic content and ignite brand awareness through innovative and strategic initiatives, Kaufman previously conceptualized, developed and executed all events and marketing programs for Ocean Drive magazine, including signature events, such as the Art of the Party Art Basel event and Swim Week. As the former Marketing and Events Manager at Ocean Drive magazine, Kaufman oversaw a range of brand logistics, from quality brand positioning and social media and influencer integration, to invitation design and vendor procurement. No stranger to the celebrity world, she also handled all talent event relations for cover release celebrations featuring the likes of Eva Longoria, Dwyane Wade, Katie Holmes, Heidi Klum, and Adriana Lima. Prior to Ocean Drive, Shana worked with the IMG Worldwide Sponsor Team during Mercedes-Benz Fashion Week in New York City.

“Like many industries, the public relations industry is facing disruption, clients are demanding more integrated specialty services that push the boundaries of traditional media in order to break through the digital clutter,” said Sissy DeMaria-Koehne, president of Kreps DeMaria. “Shana’s connections, creativity and experience will enable our clients to engage directly with their core customers through experiential event marketing and through shared interests and passions. Curated special events will provide another important touch point for consumers to experience and develop meaningful and lasting relationships with our clients’ brands.”

Kreps DeMaria is one of the most established, independently owned, mid-sized public relations firms in the U.S. Highly regarded for its outstanding service, excellent domestic and international media contacts, strategic thinking and storytelling capabilities, the company has quickly distinguished itself through its creative approach in meeting the communications needs of its clients in the digital age.

As the founding partner of WorldWide PR Affiliates, a global network of leading public relations agencies in key international markets, Kreps DeMaria soundly serves a diverse global client base with specialization in the areas of residential and commercial real estate, travel and hospitality, corporate, law, banking and finance, arts and culture, luxury retail and lifestyle.

For more information on Kreps DeMaria, visit www.krepspr.com or call 305-663-3543.

About Kreps DeMaria

With offices in New York and Miami, Kreps DeMaria Public Relations and Marketing, led by industry veterans Israel Kreps and Sissy DeMaria, is a full-service firm with strong regional, national and international reach. Founded in 1988, Kreps DeMaria specializes in the areas of residential and commercial real estate, hospitality, law, banking and luxury retail. The firm provides a broad range of specialized, results-driven services, including corporate communication, publicity, social media and digital media strategies, crisis management and special events management. Clients enjoy unparalleled service under the direction of a firm partner and account teams that work proactively and creatively to ensure expectations aren’t just met, but exceeded. Through the work of highly trained professionals, cutting-edge technology and bottom line-oriented strategies, Kreps DeMaria has the know-how and proven expertise to provide high-level counseling, execute ideas and achieve results.

A founding member of WorldWise PR Affiliates, Kreps DeMaria has additionally formed a strategic alliance of well-established independent public relations firms around the globe, including Beijing, Bogota, Buenos Aires, Cartagena, Dubai, Hamburg, Hong Kong, Jakarta, Lisbon, London, Madrid, Mainland China, Melbourne, Mexico City, Miami, Moscow, Munich, New York, Paris, Rome, São Paulo, Singapore, and Toronto.

For more information on Kreps DeMaria, please call 305-663-3543 or visit www.krepspr.com.