ANDER & Co, a boutique, Miami-based full-service public relations and digital strategy firm with global reach, is pleased to announce the company’s continued growth with the addition of Giovanna Maselli as an account executive.
“We are thrilled to welcome an exceptional new member to our dynamic team, with a key role in leading growth initiatives,” said Vanessa Fioravante, co-principal at ANDER & Co. “Giovanna comes to us with an impressive background in a well-respected industry crucial to our communications practice. Her experience in journalism and broadcast media will be invaluable to our clients.”
Maselli joins ANDER & Co following nearly a decade as a journalist with CBSMiami, affording her in-depth knowledge of television and online news. In her previous role as a senior web producer and content curator, she wrote and reported on local and national stories, ranging from hard news to features. Maselli also brings international experience, serving as an associate producer in Buenos Aires, Argentina.
As account executive, Maselli will focus on implementing diverse communications strategies that include community relations and utilizing her strong media skillset to pursue high-quality press securement. Her clients will include what will be Florida’s tallest building once completed, Okan Tower; Coral Gables’ new luxury apartment community, Gables Columbus Center; real estate firm Integra Investments and Coconut Grove’s newest mixed-use development, Regatta Harbour. Maselli earned her degree from Florida International University, where she majored in journalism and minored in international relations.
ABOUT ANDER & CO
Led by founding principals Vanessa Fioravante and Suzanne Perez-Bernal, ANDER & Co is a boutique, full-service public relations and digital strategy firm with global reach. The company is headquartered in Miami, with an office in Bogota, Colombia. Representing clients in diverse industries, including real estate and design, hospitality, professional services and corporate, ANDER & Co develops tactical communication programs that are individually customized to raise visibility, build credibility and tell a unique story. Serving as the brand voice for clients regionally, nationally and internationally, the firm’s services include traditional and digital media relations, the development of valuable brand partnerships, marketing, event planning, crisis communications and social media strategy. For more information, visit www.anderpr.com.
