Marketing industry veteran will help drive marketing efforts for the firm’s entire commercial and residential portfolio
Florida East Coast Realty, LLC (FECR), a development company that has built 60 million square feet of construction over the past 60 years, announces the promotion of Luis Espinosa to Vice President of Marketing. In his previous role as Director of Marketing, Luis oversaw the marketing efforts for all of FECR’s developments. As Vice President of Marketing, Luis will utilize his 20 years of experience to execute successful campaigns for the firm’s entire commercial and residential portfolio.
Since 2001, Luis has overseen marketing, sales, and public relations for FECR, working directly with the company’s chairman and president, corporate directors, project managers, and advertising and public relations agencies. Among FECR’s upcoming developments, Luis is focused on Panorama Tower and the new One Bayfront Plaza. The 85-story Panorama Tower, slated to open in 2017, will be the tallest building in the state of Florida. The 1,049-foot One Bayfront Plaza will be a mixed-use development, encompassing more than three million square feet, as the tallest building south of New York.
Other projects that Luis has overseen include Opera Tower, a 635-unit residential tower in Miami’s Arts & Entertainment District; 1101 Brickell, consisting of 300,000 square feet of renovated office space in two glass-walled towers; 2020 Ponce, a 130,000-square-foot premier class-A office tower in Coral Gables; and Villa Majorca, an upscale residential community in Coral Gables.
“As we develop throughout South Florida, New York, and Las Vegas, Luis consistently implements unique advertising and marketing strategies for each individual project,” said Tibor Hollo, Chairman and President of FECR. “By introducing these developments to international, national, and local audiences, he has played a major role in many of our projects. I am confident that he will continue to further our success as Vice President of Marketing.”
Luis is a marketing industry veteran with two decades of experience. Prior to his time with FECR, he held management positions at Knight Ridder Miami Herald and Southland Corporation. He is a graduate of St. Thomas University with Bachelor’s degrees in political science and marketing.
About FECR
Since its founding over 60 years ago, FECR has been involved in the development of over 60 million square feet of residential, commercial, retail, and industrial space, with landmark projects from New York to Nevada and throughout Florida. Repeatedly shaping and shifting the contours of Downtown Miami, FECR has drastically changed its skyline. As the very first developer to see the benefits of urban living in Miami, FECR took a bold step into the future with the development of the Arts & Entertainment District featuring its Omni and Venetia projects, an undertaking that revolutionized the area and framed one of South Florida’s most important residential, trade, and recreation centers.
Throughout FECR’s extensive history, the company has built, owned, and managed a wide array of properties, and the company’s strategy for the future includes steady, continued growth in several real estate industries. In fact, the best is yet to come, with some of the largest and most electrifying projects that South Florida has ever seen, including the new One Bayfront Plaza, a signature mixed-use project of global stature that will be the tallest building in the Miami skyline, and Panorama Tower (currently under construction), an 85-story, mixed-use residential development, which will be the tallest buildings in the Miami skyline.
For more information on Florida East Coast Realty, please visit www.fecr.com.
