iguama, the fastest growing cross-border platform serving Latin American countries, announced Weihua Yan, a co-founder and board director of the company, has stepped in to serve as Chief Technology Officer and lead the technology team of iguama. Mr. Yan brings over 20 years of e-commerce leadership and startup experience to iguama.
Established in 2014, iguama is the only cross-border shopping club that allows Latin Americans to buy top quality brands from U.S. merchants at affordable prices. The company connects customers to companies like Overstock, Jomashop, World of Watches, DrJays, and BCBG while providing U.S. retailers easy access to new and untapped international markets.
Prior to joining iguama, Mr. Yan was Co-Founder and Chief Technology Officer of diapers.com. He managed more than 200 team members, and served on the executive team with Marc Lore, Co-Founder and CEO of Jet.com. Diapers.com was acquired by Amazon in 2011 for $500 million. Before joining diapers.com, Mr. Yan served as President of Suryani International, a web application development company offering turnkey solutions for rapid-fire implementation of online stores.
“We are very excited to add Weihua Yan to the iguama team,” said Diego Fernandez, Co-Founder and Chief Executive Officer of iguama. “Wei brings a lot of experience to the company that will help us tremendously as we start to grow and scale the business.”
Mr. Yan echoed Fernandez’s sentiment. “I am thrilled to join iguama, and believe iguama will revolutionize the cross-border shopping experience while introducing U.S. retailers to new markets. My plan is to build on the architecture already in place, and make iguama the most intelligent e-commerce platform available for U.S. vendors and merchants to work with and grow internationally,” said Yan.
About iguama
Established in 2014, iguama is the first and only e-commerce cross-border shopping club that allows the rest of the world (starting in Latin America) to buy top quality brands from U.S. stores at affordable prices. All of the complexity in cross-border transactions is handled by iguama, which include: local marketing, customer service, total in country calculation of price, efficient logistics and payment acceptance. Based in Miami, iguama is backed by venture capital firm PeopleFund. Visit www.iguama.com for more information.
About PeopleFund
PeopleFund is a global pioneer in value added investments focused on technology, internet and media. They are uniquely positioned to add significant value to companies by leveraging their in-house management and technology expertise. The investment approach allows them to partner and invest in early through growth venture investments, private equity and public companies. By partnering with management and entrepreneurs, PeopleFund has generated industry leading returns for all their investors. For more information please visit: www.peoplefund.com
