Simon, a global leader in retail real estate, announced a management promotion and addition to the marketing team at Sawgrass Mills, the largest outlet and value retail shopping destination in the U.S. Chris Valle has been named director of marketing and business development, and Marina Ramirez has joined the team as assistant director of marketing and business development. Joellyn Fellmeth continues to lead all marketing strategies and efforts for Sawgrass Mills as regional vice president of marketing.
In his new role, Valle will oversee business development, events and marketing efforts, including digital marketing and social media for the center. A South Florida native, Valle has been with Sawgrass Mills for nearly four years and was previously responsible for maximizing business growth and success by facilitating communication between retailers, mall management and shoppers as the center’s tenant relationship manager.
Ramirez, who began her career in marketing as an intern for Sawgrass Mills, is returning to the center to support and coordinate all marketing and business development efforts. Ramirez previously worked as an assistant marketing director at Palm Beach Outlets where she assisted with the development and implementation of the outlets’ marketing plan and programs and contributed to digital strategies.
“Both Chris and Marina bring knowledge of the region and valued retail experience to Sawgrass Mills,” said David Gott, general manager at Sawgrass Mills. “They are important members of our team who offer strategic and creative marketing support to our center as we continue to grow to meet shoppers’ needs.”
Sawgrass Mills recently unveiled the expansion of The Colonnade Outlets, which includes 24 new retailers and one restaurant, Matchbox, set to open later this year. In addition, the mall will revitalize and redefine The Oasis “neighborhood” with attractive gathering spaces and lush seating in time for the holiday season. The center will also complete a modern 1,700-space parking garage this summer and its first new full-price component, Town Center at Sawgrass Mills, in fall 2018.
For more information on Sawgrass Mills, please call 954-846-2350 or visit www.sawgrassmills.com. Find us on Facebook at www.facebook.com/SawgrassMills and follow us on Twitter @ShopSawgrass and Instagram @ShopSawgrass.
About Sawgrass Mills
Sawgrass Mills, the largest outlet and value retail shopping destination in the United States, provides the ultimate shopping experience with more than 350 name-brand outlet and off-price retail stores, two major food courts, nine full-service restaurants and top entertainment. Millions of visitors annually enjoy stores throughout the property such as Calvin Klein, Coach, Disney Character Warehouse, Escada Company Store, Gap Outlet, Guess Factory Store, Hugo Boss Factory Store, Marshalls, Michael Kors Outlet, Nike Factory Store, Polo Ralph Lauren Factory Store and TUMI, as well as anchor stores such as Saks Fifth Avenue OFF 5TH, Neiman Marcus Last Call, Bloomingdale’s – The Outlet Store, Super Target and electronics superstore, BrandsMart USA. The Colonnade Outlets at Sawgrass Mills features many exclusive to the area luxury outlets, such as Jimmy Choo, Prada and Versace. The excitement of shopping is only enhanced by great places to eat such as Grand Lux Café, Rainforest Cafe, P.F Chang’s China Bistro and Zinburger Wine & Burger Bar, and the best places to play such as GAMEROOM and Sawgrass 23 Stadium & IMAX.
Sawgrass Mills is located at 12801 West Sunrise Blvd in Sunrise, FL at the crossroads of West Sunrise Boulevard and Flamingo Road, just 15 minutes from Fort Lauderdale and approximately 35 minutes from Miami and Palm Beach. Regular hours are 10 a.m. to 9:30 p.m. Monday through Saturday and 11 a.m. to 8 p.m. on Sunday. Restaurants, movie theaters and bars enjoy later hours. For more information on Sawgrass Mills, please call 954-846-2350 or visit www.sawgrassmills.com. Find us on Facebook at www.facebook.com/SawgrassMills and follow us on Twitter @ShopSawgrass and Instagram @ShopSawgrass.
About The Mills
The Mills®, a part of Simon, offers a unique brand of shopping with a mix of popular name brand outlets, value retailers and full-price stores, plus family-oriented dining and entertainment concepts. The Mills are well-located in major metropolitan markets and many are recognized as leading tourism destinations. Notable properties include Arundel Mills (Baltimore), Gurnee Mills (Chicago), Grapevine Mills (Dallas), Ontario Mills (Los Angeles), Opry Mills (Nashville), Potomac Mills (Washington, DC) and Sawgrass Mills (Ft. Lauderdale/Miami).
About Simon
Simon is a global leader in retail real estate ownership, management and development and an S&P100 company (Simon Property Group, NYSE: SPG). Its industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit www.simon.com.
