Alyson Marks, a two-year veteran of Diamond Public Relations, has been named Director of Destinations, Group & Leisure at the travel-focused PR agency.

Hired as as a Senior Account Executive in 2014, Alyson has led a range of accounts including the island of Curaçao, Renaissance Tuscany Il Ciocco Resort & Spa, NYAH in Key West, Southbridge Hotel & Conference Center, French Leave Resort in Eleuthera and more.

“Whether an entire country or a boutique resort in the US, Alyson has proven she has the skills and expertise to lead any account team, and deservedly has been moved in to a role where she will be able to more effectively use that skillset on behalf of clients and to guide team members,” said Kara Rosner, vice president of Diamond PR.

Prior to joining Diamond Public Relations, Marks was a media manager with Myriad Travel Marketing in New York where she fine-tuned her skills handling destination accounts such as Kenya and Macau, and before that she worked on luxury travel accounts and individual resorts in an agency environment.

“Alyson has integrated herself seamlessly in to our team as a natural leader who brings a strong voice and senior level strategy to clients. She has a methodical, level-headed approach, but there’s also an edge to her. She doesn’t easily take no for an answer – and despite her calm demeanor, the New Yorker in her doesn’t hold back when the situation calls for it! That balance is just one of the many attributes that contribute to her continued success with us,” stated Rosner.

Diamond Public Relations shattered the walls of traditional PR in 2007, establishing a firm founded on strong media relationships and superior knowledge of the travel industry, while embracing the adaptive qualities needed to stay ahead of the ever-changing digital landscape. Headquartered in Miami, the award-winning firm specializes in the travel & tourism sector using the art of public relations and the popularity of social platforms to drive attention, notoriety, cache and ultimately business to clients. Learn more and follow along at www.diamondpr.com, www.facebook.com/diamondpr, www.twitter.com/diamondpr, www.instagram.com/diamondpr.