Aplicor, a provider of cloud-based ERP, CRM and e-Commerce solutions, today announced that Virginia Lee Williams, an accomplished executive with over 25 years of sales, marketing and business development experience, has joined the company as Senior Vice President of Sales, Marketing and Professional Services.  Williams will report to Don Zebe, Aplicor’s Chief Executive Officer, and will lead the company's sales strategy, and invigorate customer programs and services.

“Virginia has an outstanding reputation for combining the highest level of strategic thinking with a real hands-on approach to her customers,” said Don Zebe, Aplicor’s Chief Executive Officer.  “She is well known for being a true champion for her clients and epitomizes our company mantra that a positive end user experience is essential to building any business.  Williams will be a huge asset to our company, and the clients we serve.”

Williams brings to Aplicor a stellar track record of helping companies achieve measurable business results and ensuring high levels of customer satisfaction over time.  Prior to joining the company, she led sales and channel marketing teams for the Americas and China for Printronix, a global provider of industrial printing solutions.  While at Printronix, Williams drove double digit growth year over year in China, while also improving customer and channel experiences in both regions.  She has also held senior operations and global sales management positions with International Datacasting and Harris Corporation, where she developed and led new sales teams into emerging markets, and drove tremendous growth in market share. 

“I look forward to sharing my passion, desire and commitment to strengthening the customer experience at Aplicor,” said Virginia Lee Williams.  “I believe the real success of any business depends on how well the company serves and engages with its customers and partners.  Ultimately, their success is our success, and my team and I intend to engage with them in a manner that ensures this happens.”