Edelman, the world’s largest communications marketing firm, announced today Milton Lebron has joined the firm’s Miami office to develop the growing U.S. Hispanic creative and digital portfolio. Lebron comes with a wealth of experience within the industry, having spent almost two decades as the creative force behind major brands such as Unilever, Kraft, American Express, Sony, Apple, MTV and Google, among others.
“Communications marketing is predicated on the art of storytelling and today’s audiences demand content that is highly visual, creative, impactful and digital by design,” said Carlos Correcha-Price, General Manager of Edelman Miami. “Milton is truly a unique asset with an extensive background in a variety of disciplines spanning digital, social media, branding, advertising, strategy, public relations, promotions, experiential marketing, creative ideation and retail – I’m excited to have the opportunity to work closely with him.”
Throughout his award-winning career, Milton has led and mentored a diverse array of creative talents – from designers and writers to creative directors, interactive designers, and creative technologists – all the while unifying departments and solidifying agency structures from the ground up. His high-level creative conceptualization, leadership, and strategic thinking skills have led to a string of award-winning, highly-effective campaigns, garnering national and international accolades including Silver Anvil awards, Cannes Lions, London International awards, New York festivals, W3 awards, Emmy's and ADDY awards.
“It’s a true privilege to join Edelman and its mission to deliver innovative and unique ideas with effective strategies for our current client roster while growing the U.S Hispanic practice. I look forward to a bright journey ahead,” said Lebron.
Edelman Miami has been serving as Latin America’s regional hub since 1998, and currently works for a variety of clients advancing the firm’s offering on Multicultural Affairs with a strong emphasis on the burgeoning Hispanic market. In 2015, Edelman Miami was recognized with a PRSA Silver Anvil award and two Eikon awards.
About Edelman
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Berland (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency. Visit www.edelman.com for more information.
Edelman has more than 20 years of presence in Latin America, with offices in Buenos Aires, Bogotá, Miami, Mexico City, São Paulo, Rio de Janeiro and a network of affiliates in all key markets. More than 350 professionals deliver integrated communications programs, with full global agency competencies and deep local roots.
