PowerPlay Powerboats, Owned by Tom Mason, Former Owner of Custom Center-Console Builder Midnight Express; Joins Forces with PowerPlay Yachts, Founded by Dieuveny “DJ” Jean Louis, to Promote and Expand the Brand Globally

PowerPlay Powerboats, builder of luxurious performance powerboats, is celebrating the U.S. debut of its Walker’s Cay 30 at the 61st Annual Fort Lauderdale International Boat Show. Owned by Tom Mason, who has spent more than 40 years in the boating industry and is the former owner of custom center-console builder Midnight Express, PowerPlay Powerboats is joining forces with PowerPlay Yachts, founded by Dieuveny “DJ” Jean Louis, for global distribution.

The Fort Lauderdale International Boat Show is taking place Oct. 28–Nov. 1, 2020 at the Bahia Mar Yachting Center, located at 801 Seabreeze Blvd.

Established in 1997, Midnight Express was the original luxury performance customizable powerboat with a center-console and multi-engines in the marketplace. Mason purchased PowerPlay Powerboats in 2005 and sold Midnight Express in 2006. After a ten year non-compete, Mason relaunched the PowerPlay Powerboats brand into the marketplace in 2017 with the Rum Runner 30. Sunseeker, located in Fort Lauderdale, FL, handles the sales for PowerPlay Powerboats.

PowerPlay Powerboats and PowerPlay Yachts are symbiotically moving forward to expand the brand and lifestyle into the international yachting marketplace and lifestyle. Mason brings over four-decades of experience in the boating industry and his history with Midnight Express, while Louis brings his knowledge with Toast Distillers, Inc., a Miami-based spirits conglomerate best-known for its ultra-premium vodka, Toast™. Toast Distillers specializes in developing brands internally, as well as in facilitating the branding and distribution needs of other specialty spirits companies. The company's products include a full range of ultra-premium to midline and well-line spirits products for vodka, rum, gin, tequila and whiskey.

Toast™ Vodka was the official sponsor of the 35th America’s Cup, one of the oldest and best-known trophies in international sailing yacht competitions. In 2016, Toast Vodka, along with Goslings Rum, served as the official vodka of the Louis Vuitton America’s Cup World Series; and the 2017 America’s Cup finals in Bermuda. Toast Distillers, Inc., has seen an immense increase in brand recognition in recent years.

PowerPlay Powerboats currently features the vessels Rum Runner 30 and Walker’s Cay 30, which are completely customizable.

• The Rum Runner 30 features 6-foot head room inside the console with a full flushing head. It boasts an innovative walk-through transom, with full width swim platform. Its exclusive dry bilge design offers 2.8 miles per gallon at 30 miles per hour, with twin 200s. The overall length with engines is 32.6”. Its fuel capacity is 200 gallons. Top speeds can go up to 48-52 miles per hour with a single 425, and 67–71 miles per hour with twin 400s. Additional features include a custom aluminum T-top with color-matched canvas and built-in grab handles, forward-facing lounge seat on front of the console, 5-foot below deck storage, and more.
• The Walker’s Cay 30 features 6-foot head room inside the console with a full flushing head. It boasts an innovative walk-through transom, with full width swim platform. Its exclusive dry bilge design offers 2.4 miles per gallon at 30 miles per hour, with twin 200s. The overall length with engines is 32.6”. Its fuel capacity is 200 gallons. Top speeds can go up to 48-52 miles per hour with a single 450, and 72–75 miles per hour with twin 450s. Additional features include a custom aluminum T-top with color-matched canvas and built-in grab handles, forward-facing lounge seat on front of the console, 5-foot below deck storage, and more.
• Salacia 38, the brand’s concept boat, will launch in late 2021. The vessel will feature a wet bar and have the capability of speeds up to 90 miles per hour. The vessel features 6-foot head room inside the console with a full flushing head. It boasts an innovative walk-through transom, with full width swim platform. The overall length with engines is 41.9” and its fuel capacity is 400 gallons. It’s available with twin, triples or quad outboards. Top speeds can go up to 70 miles per hour with twin 450s, 80 miles per hour with triple 450s and 90 miles per hour with quad 400s. Additional features include a second row of captain’s chairs, a custom fiberglass top, and built-in grab handles, forward-facing lounge seat on front of the console, 7-8-foot below deck storage, and much more. Gas or diesel stern and surface drives are available and application speeds are available upon request.

With the launch of its concept boat Salacia, PowerPlay Powerboats is honoring its long heritage of high-performance, competitive racing DNA. Salacia, was named after the female divinity of the sea, Neptune's queen, and is known as the goddess of salt water and serenity. In ancient Roman mythology, Salacia was worshipped as the goddess who ruled the depths of the ocean and is characterized by the calm and sunlit aspect of the sea.

PowerPlay Powerboats uses the most advanced technology combined with innovative design techniques to build its luxurious performance powerboats. All vessels go through a 78-point inspection prior to delivery. There is a 3-year bow-to-stern warranty on all parts and systems.

“We are pleased to partner with PowerPlay Yachts and take the exposure of PowerPlay Powerboats to a global level,” said Mason. “With our history and experience in the boating industry, and DJ’s success in branding, it’s a win-win situation. We look forward to showcasing our incredible vessels at the Fort Lauderdale International Boat Show and introducing the Walker’s Cay to the U.S. market.”

“I’m excited to bring our branding savvy to PowerPlay Powerboats and gain national attention for this incredible company,” said Louis. “We’re happy to incorporate PowerPlay Yachts to expand the PowerPlay Powerboats marketplace and promote the boating and yachting lifestyle.”

PowerPlay Powerboats will be located at the Red Zone H/I Dock 59A-B on the North side at the Fort Lauderdale International Boat Show at Bahia Mar Fort Lauderdale Beach. The Rum Runner 30 and Walker’s Cay 30 will be displayed in-water.

About PowerPlay Powerboats:

Owned by Tom Mason, former owner of the original large multi-engine custom center-console Midnight Express. PowerPlay Powerboats has been building and designing boats since the mid 1970’s. PowerPlay Powerboats uses the most advanced technology combined with innovative design techniques to build its luxurious performance powerboats. All boats are completely customizable and go through a 78-point inspection prior to delivery. For more information, please visit Powerplaypowerboats.com, www.facebook.com/powerplayboats/, www.instagram.com/powerplayboats, www.twitter.com/PowerplayBoats or call 754-444-8281.

About Toast Distillers, Inc.: Toast Distillers, Inc. is a Miami-based spirits conglomerate. The Black-owned company was founded by Dieuveny "DJ" Jean Louis, aka "Mr. Toast.” It is best-known for its ultra-premium vodka, Toast™. The company includes The Miami Distilling Company, where it produces all of its products. Toast Distillers specializes in developing brands internally, as well as in facilitating the branding and distribution needs of other specialty spirits companies. The company's products include a full range of ultra-premium to midline and well-line spirits products for vodka, rum, gin, tequila and whiskey. For more information, email info@toastdistillers.com or visit www.toastdistillers.com or www.toastvodka.com.