Beth Azor, owner, Azor Advisory Services
Retail rockstar and investor offers practical advice to leasing agents, property owners and sales professionals
Retail rockstar Beth Azor, “The Canvassing Queen” in commercial real estate leasing, has published her first book, “Don’t Say No for the Prospect.” It details her climb from novice to building a multi-million-dollar retail property portfolio, and now coaching and training leasing professionals.
Azor writes in entertaining fashion lessons learned and strategies for success over a three-decade career. Readers discover how she emerged from the brink of giving up on her leasing career to leading Terranova Corp., Florida’s largest third-party asset manager, and then went out on her own to amass $79 million worth of commercial real estate assets.
“At the heart of my message is never saying ‘no’ for your client,” said Azor. “Never say, ‘No, they won’t be interested. No, they’re just a one-hit wonder. No, they’re not growing’ or, ‘No, they can’t afford our rates.’”
Azor has made a national name for herself as a fun-loving, but serious female player in a male-dominated industry. Today, her passion is training, coaching and mentoring leasing agents on how to fill shopping centers with quality tenants and with creativity, ingenuity and speed. As founder of Azor Advisory Services, she manages her real estate portfolio, conducts workshops, speaks at major conferences and leads her ‘Rockstar’ Book Club.
Readers follow the daily routine of a relentless agent who pounds the pavement canvassing shopping centers looking for tenants to place in properties she owns or represented. Her passion for personally visiting prospects and asking the right questions has earned her the nickname “The Canvassing Queen.”
In one chapter of “Don’t Say No for the Prospect,” Azor recounts how she met the late Wayne Huizenga when he was launching the Blockbuster chain of video rental stores.
“I had an opportunity to lease one of the very first stores in the entire country, and I said ‘no’ to an icon of the business world,” said Azor. “It was a hard lesson, one that helped shape the professional I became.”
The book organizes her wisdom into principles and action steps to help retail leasing agents and property owners reach their potential. That includes the most common activity among leasing agents they should never do again and the two most important assets in which you must invest to reach rockstar status. Azor’s message is even applicable to sales professionals in other industries.
“Don’t Say No to the Prospect” was co-authored by Jill Ratzan, one of Azor Advisory Service’s first mentees. The book can be ordered at www.dontsaynofortheprospect.
To book Beth as an interview guest, please contact Todd Templin at ttemplin@boardroompr.com or Carey McKearnan at cmckearnan@boardroompr.com.
For a full media kit including bios, headshot and a copy of the book, please click here.
About Beth Azor
Affectionately known as “The Canvassing Queen” Beth Azor is the founder and owner of Azor Advisory Services (AAS), a leading commercial real estate advisory and investment firm based in Southeast Florida.
As its principal, Beth currently owns and manages six shopping centers in Florida and travels the country training commercial real estate sales professionals and consulting with and brokering deals for property owners. Beth’s clients include Phillips Edison & Co., Kimco Corporation, Brixmor Properties, The Shopping Center Group, Urban Edge Development and DLC Management Group.
Prior to founding AAS, Beth was president of Terranova, Florida’s largest third-party asset manager. She has over 30 years of experience in managing, developing, redeveloping and teaching commercial real estate leasing agents all over the country. She has taken it upon herself to guide budding and established retail real estate agents to conquer the market by offering commercial real estate training courses and legendary workshops.
A graduate of Florida State University, Beth currently serves on the International Programs Board and is past Chairwoman of the Board, and Founder of the FSU Real Estate Foundation. She also serves on the University of Miami MRED+U Advisory Board and the FSU Executive Board of Real Estate. Beth is also the former President of the Board of Directors of HOPE Outreach Center in Davie, Florida and co-founder of 100+ Women Who Care in South Florida. She resides in Davie with her two sons, Alex and Mario.
Visit Azor’s YouTube Channel for videos on prospecting, negotiating and more.
About Azor Advisory Services, Inc.
Azor Advisory Services is a full-service, retail real estate management and development firm located in South Florida. Over nearly thirty years, the firm has bought, sold, leased, developed, re-developed, consulted on and managed shopping centers of all shapes, sizes and importance. They leverage what they have learned to help clients achieve exceptional results in site evaluation, executive coaching and delivering well-attended keynote speeches. For more information visit www.bethazor.com.
