Barry Kates, president of Innovative Group, takes the wheel of the company’s DRAFT, Dynamic Restaurant Aboard Fire Truck.
Miami-based Innovative Group has been named to the 18th annual “It List” of the nation’s Top 100 Event Agencies of the Year by Event Marketer Magazine.
“This year’s ‘It List’ consistently delivers exceptional experiences backed by impactful creative and well-defined strategy. The kind of campaigns that give you goosebumps. The kind that make you want to share what you’re experiencing,” according to Event Marketer.
The leading industry magazine highlighted Innovative Group’s team of “solutionists” who manage production, community-building, on-site activations, staffing, sponsorship, procurement VIP hospitality, as well as its fleet of tour vehicles. The company’s mobile marketing solutions include the high-tech MAXimus truck asset that handled Gordon Ramsay’s “24 Hours to Hell & Back” tour, the GameDay Traditions complex for hosting luxury VIP tailgating,DRAFT (Dynamic Restaurant Aboard Fire Truck), and much more.
The “It List” award adds to many major industry honors for Innovative Group in 2018. Earlier in the year, the company was presented with a Gold Stevie® Award in the Business Development Achievement of the Year category at the 12th annual Stevie Awards for Sales &Customer Service. They also received Stevie® Awards at the 2018 American Business Awards for one of the best Marketing Campaigns of the Year – Entertainment & Sports and as the Most Innovative Company of the Year.
The Stevie Awards are the world’s premiere business awards. They were created to honor and generate public recognition of the achievements and positive contributions of organizations worldwide. The award has become one of the world’s most coveted prizes.
“We’re very honored and appreciative of this recognition,” said Barry Kates, Innovative Group president. “We’re proud to represent South Florida and show off our region as a dynamic destination and business environment,” said Kates, who is a member and former president of Entrepreneurs’ Organization - South Florida (EO SOFLO).
EO SOFLO is one of the world’s largest EO chapters, with 190 members that run businesses with more than $2 billion in annual revenues and 10,000 employees in Miami-Dade, Broward and Palm Beach counties.
“Barry was a creative genius and fantastic leader of our local EO group,” said current chapter president, Jerry Katz. “It’s no wonder his company is winning these awards, and is sure to score many more each year.”
For more information on Innovative Group, please visit www.innovativegroup.agency. To learn more about EO SOFLO, go to www.eosoflo.com.
About Innovative Group
Innovative Group specializes in experiential marketing programs that fuel, and even change peoples’ perception about a brand, while fostering lasting relationships at every opportunity. In a word, they are: solutionists™. A dedicated, thought provoking, ever evolving, spirited group of tenacious problem solvers. Couple that with a passion for bringing communities together in distinctively customized and uniquely engaging ways, and you’ve got a recipe for the fantastical. Learn more at http://www.innovativegroup.agency.
