Campbell Soup Company - Why Legacy Products Will Die A Slow Death

7/20/17

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Review

I grew up in the 80s, so Campbell Soup (CPB) was a product that was in our household quite often. I remember coming home from basketball practice on weekends, and taking a can of tomato soup, adding a half-cup of milk and eating two grilled cheese sandwiches (butter on each side and likely a couple pieces of Velveeta cheese). For those concerned, my weekend basketball practice typically entailed eight or ten hours, so burning calories was not a problem.

However, today consumers are becoming more conscious about the health aspect of the food they purchase and consume. Over the past couple of decades, there has been an exponential increase in organic and natural food product manufacturers and retail sellers.

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