Berkel Announces Expansion Into The United States Market

6/12/17

Berkel, the Italian brand driven by passion for perfection, precision and elegance for over a century, is proud to announce that it will now be expanding its presence into the United States market. Established in 1898 with the mission of creating the perfect slice, Wilhelmus Van Berkel invented the first mechanical meat-slicer and revolutionized the way people prepare food all over the world. Today, Berkel offers discerning consumers and food enthusiasts a robust product line led by its iconic Volano slicers, along with electric slicers, knife sets, and cutting accessories

“We are excited for the opportunity to introduce our product lines to the American audience,” said Alberto Gonzalez, Vice President of Sales & Marketing. “We strongly believe that the U.S. market is primed and ready for the precision, functionality, and design that are synonymous with the Berkel brand.”

The legendary pursuit of perfection translates into an attention to detail seen across all Berkel products, which is made possible through an entirely artisanal creation process. The high-precision mechanical features enhance the quality of the sliced product and blend with the beauty and extraordinary appeal of Berkel slicers and knives.

“We pay tribute to the legacy W. Van Berkel began by offering only the finest products that embody our continued passion for perfecting the slice,” said Giuliano Reas, President of Van Berkel International S.r.l. “With a firm grasp of our company’s extensive and celebrated history, together with an eye for the future, we are committed to crafting the most durable, elegant and unique products for centuries to come.”

For almost 120 years, Berkel has stood for perfection, reliability, innovation, and durability. A set of values handed down with pride and shared every day with those who use and love the products make Berkel not just a trademark, but a lifestyle and passion.

Always remaining faithful to the values that have made Berkel the brand it is today, the company has the ability to create state-of-the-art solutions to meet the most exacting demands. Performance, ease of use, and design keep improving because innovation guarantees simplicity and efficiency. Modern lines, reduced dimensions, and bright colors are the distinctive features of the innovative Berkel design.

For more information on Berkel and its products, please visit http://www.theberkelworld.com/us