BOCA RATON, Fla., March 23, 2017 (GLOBE NEWSWIRE) -- Veriteq Corp. (OTC:VTEQ), who currently operates through its wholly owned subsidiary, the BraceShop, LLC, a leading supplier of orthopedic and healthcare products, has released the following letter from its CEO, Dr. Ken Shapiro:
Dear Fellow Shareholders:
After completing our reverse merger of the BraceShop LLC into Veriteq last year, I assumed the role of CEO. Transitioning to a publicly traded company from a private enterprise has been challenging, but we have met that challenge and are moving forward to build a company that our investors can be excited about.
The BraceShop operates an online retail site called Braceshop.com. The site sells orthopedic braces as well as physical therapy and rehabilitation equipment. Organically growing this business, over the last several months, we completed the site’s transition to a mobile responsive website, which should provide greater online visibility as well as increased sales.
Our (SEO) Search Engine Optimization position in Google has improved dramatically over the last year, and we hold key positions online with major keywords and phrases that relate to the business of our company. Our ads for general terms like knee braces, ankle braces or back braces typically show us in a #1 or #2 position. As we improve our SEO position, we will be able to reduce our dependency on (PPC) Pay Per Click advertising, and lower the costs for customer acquisition. Email marketing campaigns in 2016 have well exceeded those of 2015 and are expanding our marketing efforts into new revenue opportunities. Our expansion into SE Asia, with the launch of Braceshop.asia will provide increased prospects that will further enhance our bottom-line, and introduce our company to millions of new customers.
Harnessing and monetizing our retained data and the traffic to our website is our focus. Our website generates valuable data through its unique visits every day and related incoming telephone calls. In 2017, we will attempt to find new revenue opportunities from the use of this data, as we expand our online retail site and diversifying our revenue streams. We will partner with companies that can help us take advantage of our data mining.
Additionally, developing our Braceshop private label line will allow us greater margins and control over sales and marketing. We are expanding our online sales channels to include Walmart and Jet, while improving our visibility and positioning with Amazon and Ebay.
We will continue to update our shareholders throughout the year with relevant news and successes.
About the Veriteq Corp:
Veriteq operates through its wholly owned subsidiary, The Brace Shop, LLC. The Brace Shop was founded in 1995 and operates as an online orthopedic brace store. Since its inception, the Brace Shop’s has provided braces and other extremity products to help people live fulfilling, active lives at any age. Our supports, braces, and rehabilitation products help our customers maintain and regain health, increase wellbeing, and ensure greater quality of life. For more information please visit our website at http://vteqinvestor.com
