Special Membership & Grand Opening Offers Available Now!

Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., and home of the Judgement Free Zone® is opening a new location.

Planet Fitness will join retailers like Old Navy, Publix and Burlington at the highly anticipated River Landing Shops & Residences along the Miami River later this month.

“Expanding our portfolio and bringing the Judgement Free fitness experience to the River Landing complex in Allapattah is an exciting move for us,” said Shannon Meyers, Planet Fitness Senior Director of Marketing. We believe it is the perfect location where people working, shopping, or living nearby can enjoy a workout in a beautiful facility with views of the Miami River. We encourage everyone to take advantage of our limited-time pre-opening membership offers and participate in our grand opening celebration for the chance to win prizes.”

The new facility will occupy 18,460 sq. feet of space on fourth floor, and offers state of the art cardio machines and strength equipment, a 30-Minute Express Circuit, rowing machines, fully equipped locker rooms with day lockers and showers, HydroMassage loungers, massage chairs*, tanning booths, Total Body Enhancement booths, and more. The new facility will be open and staffed 24 hours a day, seven days a week (in accordance with local curfew restrictions).

“When envisioning River Landing, we set out to create a premier live, work, play destination that would serve the needs of the tens of thousands of residents who live and work in our area on a daily basis. River Landing has created a community within a community, and renowned Planet Fitness is a perfect addition for the over 30,000 employees working in the Health District and area residents,” said Coralee Penabad, Co-Principal of Urban-X Group, who developed River Landing Shops & Residences. “We welcome Planet Fitness and its members to River Landing where they will be able to stay fit while taking in breathtaking views of the Miami River and Miami cityscape.”

The PF Black Card^®membership, which is $22.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge, access to all 2,000+ Planet Fitness locations, as well as access to massage beds and chairs and tanning, among other benefits*. For a limited time only, Planet Fitness is offering the PF Black Card^® for just $19.99 a month in honor of the new location coming soon to River Landing.

During the Grand Opening Celebration taking place between December 26 through December 31, new members can take advantage of exciting membership perks and giveaways! All new members can join for $0 enrollment on either the Classic membership, or the PF Black Card®. In addition, new and current members can enjoy the following perks throughout the week:

• New members will receive a $25 Planet Fitness gift card when signing up for the PF Black Card®
• Upgrade to the PF Black Card® or refer a friend and get January FREE!
• Classic members can enjoy Black Card® amenities for free (including access to massage beds and chairs and tanning, among other benefits).
• Each check-in or new membership sign up will be entered into a daily raffle to win prizes including:
  • FREE 1-year membership
  • $25 gift cards from Planet Fitness, Publix, Burlington, Old Navy and Hobby Lobby
  • Planet Fitness swag bags

In addition to the festivities, the grand opening will serve as an opportunity to see enhanced protocols in place to get members back to the Judgement Free Zone® in the safest way possible. Planet Fitness has implemented such measures as: required facemasks while entering, exiting and moving around the club, increased sanitation, employee temperature checks, touchless check-in featuring COVID-19 wellness questions for all members and guests, signage promoting Social Fitnessing™ throughout the facility, and a Crowd Meter on Planet Fitness’ mobile app that allows members to check club capacity before coming into the gym.

Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone®, where members experience a hassle-free, non-intimidating environment. Membership includes a variety of other benefits, including brand name cardio and strength equipment, fully equipped locker rooms, flat screen televisions and free fitness training by a certified trainer through the PE@PF ® program.

For more information or to join online, please visit www.PlanetFitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness). Planet Fitness Allapattah will be located at 1440 NW North River Dr, #440 Miami, FL 33125.

*PF Black Card® amenities may vary by location

About Planet Fitness

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of June 30, 2020, Planet Fitness had more than 15.2 million members and 2,059 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama, Mexico and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.

About PF Atlantic Holdings

Founded by David Bidwell and Scott Linsky in 2010, PF Atlantic Holdings partnered with Monogram Capital Partners in 2017, a Los Angeles based private equity firm, to support strategic growth through operational and financial expertise in the coming years. PF Atlantic Holdings is one of the fastest growing franchisees in the Planet Fitness system, operating 41 Planet Fitness health clubs with the rights to continue to develop the areas of South Florida, Central California, and New Jersey.

About Monogram Capital

Headquartered in Los Angeles, CA and founded by Jared Stein and Oliver Nordlinger in 2014, Monogram Capital Partners has approximately $400 million of equity capital under management and focuses exclusively on investing in high-growth consumer and retail brands and service providers. The firm seeks to partner with founders and strong management teams, typically investing $10-40 million of equity per transaction. Monogram’s portfolio includes leading consumer brands including Planet Fitness Atlantic, Chewy.com, Oatly, Country Archer, Vive Organic, Koia and others. To learn more about Monogram, please visit: www.monogramcapital.com.

About River Landing Shops & Residences

River Landing Shops & Residences is the recently completed 8.14-acre mixed-use modern urban lifestyle center along the scenic Miami River. Owned by Toronto-based H&R REIT and developed by Miami-based Urban-X Group, River Landing is home to national retailers, shops, restaurants, office, entertainment, luxury apartments, a landscaped riverwalk, and a waterfront park. The 2.2 million-square-foot development has nearly 360,000 square feet of retail/commercial space, 135,000 square feet of office, 528 market-rate apartments, and more than 2,000 parking spaces. Notable national retail tenants include Publix Supermarkets, Ross Dress For Less, Burlington Stores, Old Navy, T.J. Maxx, Planet Fitness, Chick-Fil-A, Hobby Lobby, Five Below, Chase Bank, AT&T and others. River Landing is strategically located steps away from the nation’s second-largest Health District and minutes away from downtown Miami to the east and Miami International Airport to the west.