Planet Fitness Announces New Location Coming Soon To North Miami

10/26/20

Special Presale Membership Offers Available Now!

Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, is opening a new location in North Miami.

Planet Fitness’s new North Miami location is near Johnson & Wales University and retailers including Publix, Whole Foods and Home Depot. The North Miami club is slated to open in early December 2020.

The new facility will occupy 16,300 sq. feet of space and offer state of the art cardio machines and strength equipment, a 30-Minute Express Circuit, rowing machines, fully equipped locker rooms with day lockers and showers, HydroMassage loungers, massage chairs*, tanning booths, Total Body Enhancement booths, and more. The new facility will be open and staffed 24 hours a day, seven days a week (temporary hours may apply in accordance with local curfew restrictions).

Planet Fitness' top priority has always been keeping its members and employees safe. Members will see first-hand the enhanced safety and sanitization protocols at its well-ventilated and spacious clubs, such as:

  • Touchless check-in (simply download the free Planet Fitness mobile app to scan in at the front desk)
  • A crowd meter on the Planet Fitness mobile app that allows members to check the club capacity in real-time before leaving the house
  • Increased sanitization every 20 minutes to continually clean and sanitize high-touch areas
  • Social Fitnessing™ in which some cardio machines and equipment are marked out of use so members have ample space and separation for physical distancing
  • Employees receiving daily temperature checks and personal protective equipment, including having to wear a mask at all times


“We’re thrilled to bring our Judgement Free fitness experience to North Miami. We invite you to come in and see our spacious, safe and squeaky-clean club to ensure you can gym confidently. We also encourage everyone to take advantage of our limited-time special presale membership offers,” said Shannon Wilber, Planet Fitness Senior Director of Marketing.

The PF Black Card ®membership, which is $22.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge, access to all 2,000+ Planet Fitness locations, as well as access to massage beds and chairs and tanning, among other benefits*. For a limited time only, Planet Fitness is offering the PF Black Card® for just $19.99 a month in honor of the new location in North Miami.

Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone®, where members experience a hassle-free, non-intimidating environment. Membership includes a variety of other benefits, including brand name cardio and strength equipment, fully equipped locker rooms, flat screen televisions and free fitness training by a certified trainer through the PE@PF ® program.

For more information or to join online, please visit www.PlanetFitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness). Planet Fitness North Miami will be located at 900 NE 125th St Miami, FL 33161 United States.

About Planet Fitness

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of June 30, 2020, Planet Fitness had more than 15.2 million members and 2,059 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama, Mexico and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.

About PF Atlantic Holdings

Founded by David Bidwell and Scott Linsky in 2010, PF Atlantic Holdings partnered with Monogram Capital Partners in 2017, a Los Angeles based private equity firm, to support strategic growth through operational and financial expertise in the coming years. PF Atlantic Holdings is one of the fastest growing franchisees in the Planet Fitness system, operating 41 Planet Fitness health clubs with the rights to continue to develop the areas of South Florida, Central California, and New Jersey.

About Monogram Capital

Headquartered in Los Angeles, CA and founded by Jared Stein and Oliver Nordlinger in 2014, Monogram Capital Partners has approximately $400 million of equity capital under management and focuses exclusively on investing in high-growth consumer and retail brands and service providers. The firm seeks to partner with founders and strong management teams, typically investing $10-40 million of equity per transaction. Monogram’s portfolio includes leading consumer brands including Planet Fitness Atlantic, Chewy.com, Oatly, Country Archer, Vive Organic, Koia and others. To learn more about Monogram, please visit: www.monogramcapital.com.

Recent Deals

Interested in advertising your deals? Contact Edwin Warfield.