Douglas Elliman announces today Andrea Greenberg will join Douglas Elliman Development Marketing in Florida as Chief Marketing Officer effective December 1st. Greenberg has been a fundamental contributor to the evolution of the development marketing industry in South Florida most recently as Vice President of Marketing at Fortune International Group for over 16 years.

“Andrea’s experience will effectively complement our growth and success in Florida.  We have watched Andrea’s meaningful contribution to Florida’s development marketing industry from afar and are fortunate to now have her as part of our Development Marketing Team,” said Howard M. Lorber, Chairman, Douglas Elliman.

From her wide-reaching role amongst development teams over the years, Greenberg brings a wealth of expertise and knowledge that exceeds the scope of experience typically associated with marketing. Greenberg was instrumental in the growth of Fortune International Group, the real estate development, sales and brokerage company based in Miami, responsible for leading all marketing efforts on behalf of the company and dozens of projects with thousands of sales. She pioneered innovative marketing initiatives that are now industry standards.

"Andrea is one of the most talented and experienced marketing executives in the real estate business. We established the Chief Marketing Officer position to enable her to utilize her vast experience and capabilities to further our expansion in the new development marketing sector, continuing our determination to exceed the expectations of our clients,” said Jay Parker, CEO of Douglas Elliman’s Florida Brokerage.

Added Susan de França, President and CEO of Douglas Elliman Development Marketing, “Andrea’s choice to align with our team speaks to the strength of our brand, fueled by the incomparable combination of Douglas Elliman in the northeast and the global reach of our ally Knight Frank Residential.

Greenberg participated in the conceptualization of several successful developments from inception, creating their identity, selling points, lifestyle and branding. She was responsible for the creation of the Jade brand, leading to the launches of Jade Residences at Brickell Bay, Jade Beach, Jade Ocean and Jade Signature and was responsible for bringing superstar Lenny Kravitz into the Paramount Bay development and design team. Greenberg also played a prominent role in the development and marketing of The Ritz-Carlton Residences Sunny Isles Beach, Hyde Resort and Residences, Trump Hollywood, Le Meridian Sunny Isles Beach, Marea, SLS Brickell and more. In her earlier career, Greenberg was Director of Marketing at Oceania for 11 years, spanning the sellouts of five towers.

"Douglas Elliman is the top luxury real estate company in the country and I couldn't be more thrilled and honored to join this dominant powerhouse.  It is an extraordinary opportunity to be able to bring my skills and experience, honed over the last twenty plus years, and to be a part of DE's continuing trajectory and growth,” said Greenberg.

ABOUT DOUGLAS ELLIMAN REAL ESTATE:

Established in 1911, Douglas Elliman Real Estate is the largest brokerage in the New York Metropolitan area and the fourth largest residential real estate company nationwide. With more than 6,000 agents, the company operates approximately 81 offices in Manhattan, Brooklyn, Queens, New Jersey, Long Island, the Hamptons & North Fork, Westchester, Greenwich, South Florida, Colorado and Beverly Hills. Moreover, Douglas Elliman has a strategic global alliance with London-based Knight Frank Residential for business in the worldwide luxury markets spanning 59 countries and six continents. The company also controls a portfolio of real estate services including Douglas Elliman Development Marketing; Manhattan’s largest residential property manager, Douglas Elliman Property Management with over 250 buildings; and DE Commercial. For more information on Douglas Elliman as well as expert commentary on emerging trends in the real estate industry, please visit www.elliman.com.

ABOUT DOUGLAS ELLIMAN DEVELOPMENT MARKETING (DEDM):

Douglas Elliman Development Marketing, a branch of Douglas Elliman Real Estate, offers unmatched sales, leasing and marketing expertise for properties throughout New York City, Long Island, Westchester, the Hamptons, Los Angeles, South Florida as well as throughout the United States and internationally. The firm ranks amongst New York City’s most prominent sales and marketing firms. Drawing upon decades of experience and market-specific knowledge, the Elliman team offers a multidisciplinary approach that encompasses every aspect of real estate including comprehensive in-house research, product development, marketing and sales, operations, property management, and mortgage financing. Through a strategic global alliance with Knight Frank Residential, the world’s largest privately owned property consultancy, the company markets properties to global audiences in 59 countries across six continents. www.elliman.com.