unybrands, a Miami, FL-based new integrated platform for e-commerce businesses looking to scale their operations on and off Amazon, launched with $25M equity seed funding round.

Backers included Nordstar, DIA Management, Nathan Blecharczyk of Airbnb, 166 2nd Financial Services, Day One Ventures, Brian McGrath of Jefferies, Benvolio Group and more.

Founded in 2020 by CEO & Co-founder Ulrich Kratz formerly of Goldman Sachs and Barclays, Eugen Miropolski of WeWork and Airbnb, and Christian Harnischfeger of Morgan Stanley and DIA, unybrands acquires, integrates, manages and grows high-quality e-commerce assets, turning them into long-term successful brands, specializing in 8 key categories (personal care, pet care, household products, juvenile & baby, sports & fitness, garden & outdoor, lifestyle & arts and supplements).

After buying the e-commerce business, unybrands handles everything from consolidating logistics & supply chains to optimizing performance marketing and economics, expanding the business to new domestic and international markets, product lines, and platforms–including DTC platforms for enhanced customer experiences.