Marketing veteran Jason Villar has joined Newsmax TV as vice president of research and analysis, the company announced Thursday.
At Newsmax TV Villar will head up data, market, and ratings analysis, working closing with the company's Advertising and Programming departments.
Previous to Newsmax, and for more than a decade, Villar served as vice president of media and market research for Fox News Channel, Fox Business Network, and Fox Digital.
"Jason was responsible for much of Fox's forward-thinking research approach and we're delighted he's joined Newsmax TV to help make us America's No. 1 choice for news," Sam Moser, CRO and EVP of National Advertising, said.
At Fox, Villar formulated and coordinated all ad sales, marketing initiatives, and audience targeting efforts, helping Fox exceed revenue goals annually.
"I've been watching Newsmax's tremendous growth as it gives Americans the opportunity to get accurate news," Villar said. "I'm proud to be part of Newsmax's continuing success story."
Prior to Fox, Villar was director of the A&E Television Networks, and a senior manager of MTV Networks.
Villar graduated from St. John's University with a Bachelor's in marketing research and resides with his wife and daughter in Sparta, New Jersey.
He joins Newsmax TV as the network reaches over 70 million cable and satellite homes and its audience rates have grown dramatically, making it the fastest-growing cable news channel in the nation.
About Newsmax TV
Newsmax TV is carried on all major cable and MVPD systems, including DirecTV, Xfinity, Dish, Spectrum, Optimum, Fios, Cox, U-verse, Suddenlink, Wow!, Armstrong, and several dozen more systems and OTT platforms. The channel has become America's fastest-growing cable news channel targeting baby boomers with a heartland perspective. The channel provides 12 hours of original news content daily with programming focused on breaking news and analysis. The Newsmax lineup includes shows and experts, including talk radio hosts Chris Salcedo and Howie Carr, Alan Dershowitz, Michelle Malkin, Mike Huckabee, John Bachman, and Nancy Brinker, famed founder of the Susan G. Komen Race for the Cure, among others.
About Newsmax Media, Inc.
Founded in 1998 and based in Boca Raton, Florida, and New York City, Newsmax Media is a privately held broadcasting and media company. In addition to being the parent company that operates Newsmax TV, its multi-platform media holdings reach over 30 million Americans through the Newsmax Feed Network, Newsmax.com, Moneynews.com, Newsmaxhealth.com, Newsmax Magazine, and more than a dozen health and financial newsletters. Forbes has called Newsmax "a news powerhouse."
