Award-winning public relations firm Kreps DeMaria Public Relations & Marketing, consistently ranked among the top three in South Florida, is spinning itself...

One of the city's most prolific publicity agencies, spanning thirty years of representing Miami's best-in-class hotels, banks, law firms, and real estate developments with sage counsel and often times colorful headlines, today announced it will spin off into two new agencies, Cultivate PR a Sissy DeMaria + Campbell + Acker Agency led by Sissy DeMaria, and Israel Kreps PR led by Israel Kreps.

Cultivate PR a Sissy DeMaria + Campbell + Acker Agency, a lifestyle public relations agency led by CEO Sissy DeMaria-Koehne, will offer clients an integrated, disciplined and strategic approach to the ever changing public relations business. The agency will blend data plus creativity. With offices in Miami, New York, and LA, and offering global impact through its proprietary WorldWise PR Affiliates, the agency and its team of publicists, social media, and digital marketing specialists specializes in creative strategies and events that build the reputations, tell the stories and propel the business of lifestyle brands around the word. The company will focus on creating lust for the brands we serve with a robust slate of services that go beyond traditional publicity including: consulting, branding, digital marketing, social media, experiential marketing, media planning, and crisis management.

Ansley Campbell, previously Vice President of Kreps DeMaria, has been appointed partner and President of the new agency. She is joined by Laura Acker, a prior Sr. VP at Kreps DeMaria who will serve as President of the firm’s New York Office. Sofia Borges, formerly of Royal Caribbean, has been named Director of Digital Marketing, working in tandem with Social Media Director and firm Partner, Stephanie DeMaria Rosado.

Cultivate PR a Sissy DeMaria + Campbell + Acker Agency will specialize in the real estate, automotive, luxury retail, wealth management, and hospitality industries.

“The pandemic has become a punctuation mark and pivotal point in our lives. It accelerated our decision to forge new paths with a nod to the nostalgia of our great memories together at Kreps DeMaria,” added DeMaria-Koehne. “We are both committed and invested in our clients and to offering them a smooth and seamless transition.”

“It is time to challenge the old adage “if it is not broken, don’t fix it.” Complacency is an enemy. After nearly twenty-five years building Kreps De Maria into a powerhouse PR firm, it was time to reinvent, rebirth and reposition, into the agency of the future which is a Data plus creativity focused agency. The PR industry, like advertising and media before it, is undergoing disruption.

With the formation of Cultivate we don’t intend to carry the torch, rather we want to light it. Social Media is the new Public Relations and Public Relations is the new Social Media. We wanted to break the mold and create a new fresh, energetic and data + creative lifestyle agency that blends both of those best practices.” said DeMaria-Koehne

Lauded by industry leader PR News as a "Top Women in PR," Sissy DeMaria-Koehne joined Kreps DeMaria in 1997, and became partner within a year, growing the firms' real estate and luxury division with clients such as Fisher Island Club, Sotheby's International Realty and Rolls-Royce Motor Cars.

With contacts around the globe, DeMaria-Koehne founded WorldWise PR Affiliates in 2013 enabling clients to access best in class international PR firms through a trusted referral source. In 2016 she opened the firm's New York office and quickly catapulted it to become one of New York Observer’s Best Real Estate PR Firms in 2018.

Socially active in Miami's civic and social circles, she is a sought after publicist best known for imaginative PR stunts like high-rise flying car Skyports, orchestrating A-list social affairs, including the annual Coral Gables Community Foundation Gala, and for guiding clients’ through a number of high-profile crisis management issues. A life-long equestrian, she founded the non-profit 501C3 Give Back for Special Equestrians in 2013 to provide therapeutic horseback riding for children with disabilities and serves on the board of Miami Cancer Institute.

Cultivate PR a Sissy DeMaria + Campbell + Acker Agency will be headquartered at 300Sevilla Avenue in Coral Gables and will continue to operate its Manhattan office at 232 Madison Avenue.