It’s realty’s new reality. Video sells. Multiplan Real Estate Asset Management, the innovative developer behind 57 Ocean on Miami Beach’s historic Millionaire’s Row, who made national headlines last Springby shipping a pair of Oculus goggles to a California buyer who in turn purchased a million dollar plus residence sight unseen, is nowbetting big onthe power of video, debuting the building’s new spectacular penthouse in a $180,000 state-of-the-art video that infuses reality with the virtual world.
Produced by international award-winning creative agency, DBOX, the 90-secondvideo, 1,100 hours in the making, spotlights the $38 million penthouse showpiece, likened to a glittering, glass-adorned retreat in the sky. The video realistically captures the property’s best features -- including 360-degree ocean, pearl white beaches, Intracoastal and vibrant city views from the 7,100+ square feet of outdoor terraces, along with airy, sunlit and spacious living areas -- each beautifully designed to maximize a seamless connection to the outdoors by Sofia Joelsson of Sofia Joelsson Design.
Viewing the video, buyers can seemingly walk the halls of the 7,800+square foot five bedroom, plus den, and six full bath home, receiving a personal guided tour that showcases the lifestyle and one-of-a-kind moments that are exemplary of what daily life in the penthouse entails, from soaking in the dazzling, seemingly endless azure hues of the sky and sea from your very own private plunge pools to indulging in the ultimate relaxation, an outdoor massage amidst the calming sound of crashing waves and a light, balmy sea breeze to evoke all senses.Buyers are treated to a candlelit dinner al fresco surrounded by the most extraordinary sunset hues and experience firsthand what entertaining underneath a sky full of stars looks like in their exceptionally designed, unique club room and lounge area, without ever physically stepping foot into the penthouse.
“We are all living in a virtual world right now. The pandemic has had a profound effect on buyers’ psyche, impacting their ability or willingness to travel. Just as grocery markets are facing a new reality with Instacart, and art fairs and boat shows are going online, so too is real estate having its transformational moment,” said Marcelo Kingston, Managing Partner of Multiplan Real Estate Asset Management. “We believe we have created virtual lust for living at the apex of 57 Ocean, and that only a video can truly personify how the ultimate in luxury living has no limits.”
As a whole, 57 Ocean – to be completed in 2021 -- is already one of the most highly anticipated projects to enter the global prime property market, hailed for its designs by Arquitectonica and interior architect Patricia Anastassiadis, as well as its ocean-inspired holistic wellness amenities. With health and wellness top of mind, the building’s proximity to the water and all of its health benefits, in addition to the city’s miles-long beach walk, make it an attractive “backyard.”
Inside the penthouse, the master living room will boast an expansive entertaining room with a gourmet chef’s kitchen and a sculptural wine cellar facing the ocean. There will also be a behind-the-scenes preparation kitchen for special culinary events, while a lounge area will connect the interiors with outdoor spaces. The master bedroom will be a “must-see” – outfitted with his and her closets and a unique bath with a shower and floating tub overlooking the ocean. Just beyond the master suite will be a special spa area, encompassing plunge pools, a massage area shaded by a trellis, and an outdoor sauna for relaxation and extended therapies. Ideal for fitness buffs, the home will have a private gym, as well as a skylight turf with a green area that’s perfect for putting practice. Entertaining in the penthouse is a dream thanks to a uniquely designed club room, complete with a pool table, antique bar, and a plush home theater. Additional standout features in the residence will include a private oceanfront office, a fully-equipped summer kitchen, an art gallery wall, and a one-of-a-kind pool that juts out over the building – blurring into the ocean beyond.
“This $38 million penthouse is truly the jewel in the crown of Millionaire’s Row,” said Edgardo Defortuna, President and CEO of Fortune International Group, the exclusive broker of 57 Ocean. “There is nothing like it on the market in the area, and we are thrilled to be innovatively showcasing it virtually to the world for the first time. The home’s connection to the ocean is unparalleled -- as is its private, resort-like feel in the epicenter of this tranquil, family-friendly neighborhood.”
57 Ocean is the brainchild of Dr. José Isaac Peres, Multiplan Real Estate Asset Management’s founder and one of the most globally acclaimed developers. The condominium will offer two to four-bedroom residences, starting at $1.5 million with sizes ranging from 1,200 to 3,600+ square feet, as well as 18 flow-through Sky Residences, with pricing available upon request. The well-appointed homes will feature expansive terraces, each stretching 12 feet deep, as well as contemporary Italian kitchens and baths by Poliform. Five-star amenities will include a holistic spa by One Ocean Beauty and products from its marine-based skincare line, a wellness pavilion with a thermal suite and a relaxation and meditation area, along with poolside treatment cabanas, a state-of-the-art fitness center with top-of-the-line MyIsle training equipment by MyEquilibria, and an indoor Technogym fitness center. There will also be a children’s activity room, 24-hour concierge services, pool and beachfront concessions and attendants, direct access to the adjacent Miami Beach Walk, and more. Fortune Development Sales is the exclusive residential brokerage. For additional information, call 305.800.5775 or visit www.57ocean.com.
About Multiplan Real Estate Investment
Florida-based Multiplan Real Estate Asset Management was established by José Isaac Peres to pursue real estate development opportunities in the South Florida real estate market. The natural connections between South Florida and Latin America — from business to personal ties — have continuously re-shaped Miami-Dade County, affording unique opportunities within the development arena. Appreciating that unique synergy, Peres has long maintained a deep admiration for the region, having lived part-time in Miami-Dade since 1998. He furthermore developed the highly-acclaimed Il Villaggio residential and retail community, which is located on Miami Beach’s Ocean Drive and faces both Lummus Park and the beach. From its onset, Il Villaggio enhanced the value of the surrounding neighborhood with its record-setting unit values. In the late 1990’s, he acquired a bayfront parcel off Brickell Avenue, known today as Jade Brickell — a luxury residential condominium which Peres conceptualized and designed. Financially secure and stable, Multiplan Real Estate Asset Management has structured a dedicated domestic development team, partnered with distinguished local partners and now looks to further its opportunities in South Florida.
Fortune Development Sales
Fortune Development Sales is the premier, exclusive on-site sales and marketing representative for third-party development projects in South Florida, having represented more than 80 of South Florida’s most successful projects. Led by visionary founder Edgardo Defortuna, Fortune has 18 offices around the world, with nearly 1,000 associates and a worldwide brokerage network, reaching prospective buyers in markets as diverse as South Florida, Manhattan, Buenos Aires, São Paulo, Hong Kong and Paris. Fortune Development Sales is an affiliate of Fortune International Group, a recognized leader in development, sales, and marketing since 1983. www.fortuneintlgroup.com
