Pipedrive, a New York based provider of a CRM platform for sales and marketing teams, received a majority investment from Vista Equity Partners.

The amount of the deal was not disclosed.

Vista’s investment and partnership will further fuel Pipedrive’s expansion by helping the company grow and optimize its product portfolio, expand internationally and increase its customer base globally through continued investment in its Go-to-Market engine.

Founded in 2010 and led by Raj Sabhlok, CEO, Pipedrive provides a CRM platform that uses artificial intelligence and automation to help sales teams manage leads and deals efficiently, track customer and prospect communications and ultimately, drive more revenue for their business. Today, it is used by sales teams at more than 95,000 companies worldwide.

The company also has offices across Europe and in the US.

Following the deal, Pipedrive’s existing investors Bessemer Venture Partners, Insight Partners, Atomico, DTCP, and Rembrandt Venture Partners, will continue as minority investors in the company and will partner with Vista and the Pipedrive team to accelerate the company’s growth trajectory.