Financial Literacy Program To Help Children And Families Across Broward County


WHAT: Junior Achievement of South Florida (JASF) will be distributing backpacks filled with age appropriate financial education materials, books, healthcare information, snacks and other relevant items to bring youth financial literacy education into the homes of children and families who need it most. The backpacks for ages 3-11 are part of the Books, Bucks and Backpack initiative launched by JAS. JASF has partnered with the Early Learning Coalition and other nonprofits who serve families in need to receive the backpacks. Farm Share, Inc. will be on site to provide fresh fruit to families registered to pick up backpacks.

WHEN: Saturday, August 15th – Distribution is from 10 am to 1pm.

WHERE: Junior Achievement of South Florida at World Huizenga Center at the Lillian S. Wells Pavilion, 1130 Coconut Creek Parkway in Coconut Creek. Located on the Broward College North Campus.

WHO: JASF has teamed up with community and corporate partners, individuals and foundations who align with the idea that financial literacy is critical to the success, future and health of our children, families and local economy. Current partners include American Express, Hudson Family Foundation, Delta Air Lines, Community Care Plan, First Horizon Foundation, TD Bank, Kemet, Office Depot, Citrix, Rick Case Automotive, Health Foundation of South Florida, Ultimate Software, Truist Bank, Nova Southeastern University, PNC Bank, Bank of America, e-Builder,, Dickinson-Wright, Broward College, Broward County, Broward County Public Schools, Early Learning Coalition of Broward County, JetBlue, GL Homes, Broward Health, Miami Book Fair, Chick-fil-A, Florida Panthers and numerous individual donors. Farm Share will be providing fresh fruits and vegetables.


“In school, out of school and at home, learning never stops,” said Laurie Sallarulo, President & CEO of JASF, “That's why JA launched the Books, Bucks & Backpack initiative. The goal of this powerful movement is to bring financial literacy education to EVERY child! We must come together as a community and invest in closing the financial literacy gap and helping our young people achieve economic and social equality. It’s vital that they have access to financial education to achieve greater economic self-sufficiency.”

"There has never been a more important time to share financial literacy education. That is why American Express is supporting Junior Achievement's Books, Bucks and Backpacks campaign. We want to help spread this knowledge to children and families," said Franki Lupo Schmidt, Vice President and General Manager, American Express.

For more information on how others can support this campaign, visit, contact Robyn Harper at (954) 979-7124 or email

About Junior Achievement of South Florida

Junior Achievement of South Florida (JA) inspires and prepares youth to succeed in a global economy. JA provides real-world training in financial literacy including budgeting, spending, investing and the use of credit; offers cutting-edge skill-building opportunities that enable young people to explore meaningful, productive careers; teaches students how to start businesses; and introduces entrepreneurial values that strengthen workplaces. Last year, with the help of over 7,100 trained corporate and community volunteers, JA delivered over 20 various programs to almost 50,000 students in classrooms throughout Broward and south Palm Beach counties and at JA World Huizenga Center at the Lillian S. Wells Pavilion, a first-class facility housing JA BizTown and JA Finance Park. For more information about Junior Achievement of South Florida, visit Follow JA on social media @jasouthflorida.

Recent Deals

Interested in advertising your deals? Contact Edwin Warfield.