Fortune Development Sales appoints Plasencia to lead sales efforts for the boutique residences, located in the heart of Miami Beach

Ten30 South Beach, an enclave of moderately priced, Mid-Century Modern design-inspired Miami Beach condominiums by development firm Shoma Group, proudly announced today the appointment of Fortune Development Sales’ Maria Elena Plasencia, as Director of Sales for the four-story boutique project featuring 43 exquisite residences.

In this role, Plasencia will oversee all sales efforts for Ten30 South Beach. Recognized as a proven leader in new and pre-construction luxury condo sales, Plasencia brings nearly 20 years of real estate experience as a top producing sales executive for a wide range of developments across South Florida and New York.

With a proven track-record of successfully selling out luxury projects and nearly half a billion dollars in sales transactions, she has held senior sales positions at a variety luxury projects such as Residences by Armani Casa, Porsche Design Tower, and Canyon Ranch.

Plasencia will work out of the project’s new sales gallery set to open at the end of June, located adjacent to the project site at 1116 15^th Street, Miami Beach, FL 33139.

“Ten30 South Beach is an attractive proposition with a prestigious address,and we are excited to have a luxury real estate professional like Maria Elena at the head of our sales team,” said Masoud Shojaee, President and CEO of Shoma Group. “Her proven track record in both the South Florida and New York markets gives me great confidence as we move forward on the construction of this boutique property.”

“We are delighted to have Maria Elena’s knowledge, leadership and expertise as we introduce this unique development to Miami Beach,” said Edgardo Defortuna, President and CEO of Fortune International Group. “Maria Elena is an exceptional real estate professional, and we are confident that her skills and international network will be a great asset to Ten30 South Beach, a stylish addition to the Miami Beach community.”

The project, located at 1030 15^th Street, recently secured a $17.6 million construction loan in March and also announced a new financing incentive aimed at helping local buyers break into the South Beach market.Positioning itself as an unparalleled luxury retreat away from the high-rise condo projects that have priced local buyers out of South Beach, Ten 30 South Beach will offer studios, one- and two-bedroom units with expansive terraces and elegant interiors priced from the $400’s with low association fees of less than $400 per month.

Exclusively marketed and sold by Fortune Development Sales,Ten30 South Beach hopes to make luxury more attainable to domestic buyers by lowering the initial deposit requirement to 15%. Current financing programs also make it possible for qualified domestic buyers to attain up to 97% financing with the excess of the 15% deposit amount being used to cover closing costs, pre-paid items and possibly a portion of the original deposit being refunded by to the buyer at closing. For Miamians looking to make the move to an exclusive yet sometimes elusive beach address, this could put Miami Beach living within reach.

Rising four stories, the building’s features include a sprawling 6,000 square-foot rooftop deck with a rosé-colored pool, lounge, and outdoor kitchen area complete with barbecue and yoga space. Residences come with covered parking.

Designed by architectural and interior design firm Saladino Design Studios, Ten30 echoes the beauty of its surroundings. The building will be surrounded in greenery, natural woods and finished concrete throughout. The outdoor courtyard by the building’s entrance boasts a lounge area and a living green wall. The lobby interiors will showcase colorful, eclectic, Mid-Century stylish furniture and artwork.

Ten30 offers residents the style and prestige of an exclusive address surrounded by premier shopping, dining and dazzling attractions of Miami Beach. The famed Lincoln Road shopping district is just minutes away as well as top dining experiences at Sunset Harbor. Ten30 is also conveniently located steps from Flamingo Park, where residents can enjoy several activities including a state-of-the-art aquatic center, Bark Park, baseball and football stadiums, basketball and racquetball courts, soccer and softball fields in addition to a tennis center and children’s playground.

With state-of-the-art technology and high-end finishes, each residence will offer sophisticated technology, including the Samsung Family Hub refrigerator, which allows residents to send messages, order Uber rides, play music or see inside their fridge and browse the internet for recipes using available ingredients. Italian-designed chef caliber kitchens, Bluetooth enabled keyless entry with cameras that offer complete control through a homeowner’s mobile phone and spacious master bedrooms with a unique open bathroom concept complete Ten30’s array of amenities that tastefully create a sense of sanctuary expressed in lyrical terms.

Ten30 South Beach broke ground this past October and is on schedule for completion in the first quarter of 2021.

For more information, please visit Ten30SouthBeach.com or visit the Fortune International Realty Miami Beach offices at 110 Washington Avenue, Miami Beach, FL 33139.

About Shoma Group:

Established in 1988, Shoma Group is an award winning real estate development company specializing in residential and commercial projects. Over the past 31 years, Shoma has developed more than 10,000 homes and condominiums and more than one million square feet of retail and office spacewith $5 billion in completed real estate transactions. Completed projects include the prestigious City Place Doral, The Flats, Park Square, One Park Square at Doral, Doral View,and The Manor.Shoma has 10current projects including Shoma Village, Shoma Retail, ShomaOne, Sanctuary Doral,ShomaBazaar,ShomaBay, Ten30 South Beach and three other projects in progress. Led by President and Chairman of the Board, Masoud Shojaee, Shoma Group has built a reputation as one of South Florida’s most trusted developers. Founded on the simple principle that properties should enrich the lives and communities of the people within them, Shoma has mastered the art and craft of home and commercial building. For more information visit www.shomagroup.com.

About Fortune Development Sales:

Fortune Development Sales is the premier, exclusive on-site sales and marketing representative for third-party development projects in South Florida, having represented some of South Florida’s most successful projects: Missoni Baia, Una Residences, 57 Ocean, 2000 Ocean, Monaco Yacht Club, 1 Hotel & Homes South Beach, Brickell Flatiron, SLS Lux & Gran Paraiso, among others with thousands of sales to date. Led by visionary founder Edgardo Defortuna, Fortune International Group has 18 offices around the world with nearly 1,000 associates. Fortune’s international broker network reaches legions of prospective buyers from South Florida to Buenos Aires, Hong Kong to São Paolo, and Manhattan to Paris.