MorseLife Health System, a leading senior community and health care provider in West Palm Beach, has announced the appointment of Rabbi Erica Rosenkranz as director of community engagement. In her new role, Rosenkranz will promote community engagement which will parallel MorseLife’s work to support “NOW for Holocaust Survivors,” an initiative that was launched to provide a lifeline of services to impoverished Holocaust Survivors in Palm Beach County. Rosenkranz’s position is funded in part through a generous grant from The Jewish Federations of North America (JFNA).

In collaboration with NEXT GENERATIONS, Rosenkranz will work in the community to identify Holocaust Survivors and their families and engage new volunteers and Survivors through community events and programs. Rosenkranz’s previous position as director of community planning at Jewish Federation of the Palm Beaches included supervision of the volunteer and teen programs, and development of innovative programs to increase engagement.

“Erica’s engaging personality and work throughout the Jewish community make her a natural fit for this new role,” said Keith Myers, President and CEO, MorseLife Health System. “Many Survivors are reluctant to come forward for help, but with Erica’s rabbinical background and experience at the grassroots level, she is well-prepared to foster strong community relationships that will help us to meet Survivor’s unique needs.”

Prior to Rosenkranz’s work with Jewish Federation of the Palm Beaches she was a young family Rabbi at B’nai Torah Congregation in Boca Raton where she was involved in all aspects of programs for parents and families. Earlier in her career she served as campus rabbi of Hillel of Broward and Palm Beach.

To learn more about MorseLife Health System’s commitment to Holocaust Survivors and the “Now for Holocaust Survivors” initiative, please visit MorseLifeFoundation.org or call (561)349-4556.

About MorseLife Health System

MorseLife serves more than 3,600 seniors every day on its campus in West Palm Beach and through its community outreach programs. Founded in 1983, MorseLife is a provider of health care and residential services for seniors in Palm Beach County. A charitable, not-for-profit organization, its programs also include short term rehabilitation, long term care, independent and assisted living, memory care assisted living, hospice and palliative care, home health care, care management, meals-on-wheels and PACE. Since its beginnings, MorseLife has built a reputation and tradition of caring for seniors with excellence, dignity and compassion. For more information, visit www.morselife.org.