-- The appliance super-brand names Alex Squarize to lead strategy in North America --

Liebherr continues its ambitious North American growth strategy by naming Alex Squarize as Divisional Director for Liebherr USA. With more than 20 years of global business experience, Squarize brings a progressive and collaborative approach to meet the exacting standards of the brand in the United States and Canada.

“I am humbled and honored to be in this position,” said Squarize. “Liebherr has an undisputed reputation for excellence and a remarkable opportunity to grow in this market. We share a common vision of bringing ingenuity, beauty and innovation to homes all across North America and I’m excited to be a part of the team that turns this vision into a reality.”

Prior to joining Liebherr, Squarize spent 14 years at Bosch Building Technologies where he rose through the product management and marketing departments to become Director of Sales & Marketing. He is fluent in five languages and has professional experience in North America, South America, and in Europe. Squarize holds a BSBA from Lander University and an MBA from Clemson University.

“We are thrilled to have Alex on board,” said Jonathan Barfell,Senior Marketing Manager, North America Freezer & Refrigerators Division. “He is a strategic and well-structured thinker making him exactly who we need to help drive Liebherr’s growth in the US and Canada.”

For more than 60 years, Liebherr Appliances has been the gold standard for state-of-the-art innovation in the refrigeration industry. The company pushes the limits of technology, convenience and design with appliances for every stage of life and function in the home. Liebherr products integrate seamlessly into the modern American kitchen with vast customization potential and advanced artificial intelligence, with an elegant look and cutting-edge features.

For more information on Liebherr, please visit http://home.liebherr.com.

About Liebherr Appliances

Driven by innovation and characterized by sophisticated, elegant design, the family-owned and German-based Liebherr Appliances brings the best of European cooling to the Americas. With more than 60 years of expertise in premium refrigeration, Liebherr Appliances combines quality, design, and innovation to offer high-end refrigeration solutions for the modern home or business. Visit home.liebherr.com to learn more about Liebherr's full product line of freestanding, built-in and fully integrated refrigerators and freezers, wine, and humidor cigar storage units.