Jon Fedele, CEO of PurWell, a company focused on providing pure, natural hemp oil products that promote general health and wellness, is pleased to announce that Nick DiFrancesco has joined as PurWell’s Executive Vice President of Sales & Marketing. DiFrancesco brings more than 20 years of experience in the medical industry to his position.

Prior to joining PurWell, DiFrancesco worked with Veritas Farms - which produces quality, full spectrum CBD products - as vice president of Medical Sales & Marketing. There, he directly oversaw the creation, launch, marketing strategy and sales for the company. In addition, he also hired, trained and developed all outside sales representatives.

Before devoting his work full-time to Veritas Farms, he launched pharmaceutical products and devices nationwide for companies like Primus Pharmaceuticals, Rotech Healthcare and Pulmocair.

In addition to overseeing the launch and ongoing marketing initiatives for medical devices and pharmaceutical products, DiFrancesco hired, managed, and trained medical sales teams who helped achieve growth targets in their respective product categories. He holds a record of consistent accomplishments in driving innovative, cost-effective sales and marketing strategies, programs and initiatives that produce a groundbreaking impact to account retention and revenue growth.

“We are very pleased to have Nick on our team to spearhead our sales and marketing initiatives,” said PurWell CEO Jon Fedele. “With over two decades of experience and an exceptional performance record within the pharmaceutical and medical industries, he brings a great deal of expertise to PurWell.”

Known for a tireless work ethic, energetic presentation, and a hands-on approach to consultative sales, he has blazed a trail of multimillion-dollar achievements across several industries. He has also garnered many sales accolades like Rookie of the Year, countless brand awards, the Circle of Excellence award, and MVP Award for Primus Pharmaceuticals.

A resident of Delray Beach, Florida, DiFrancesco earned his Bachelor of Arts in marketing and finance from Florida Atlantic University in Boca Raton, Florida. He holds an associate degree in marketing from University of Miami in Miami, Florida.

About PurWell

PurWell is a company focused on providing pure, natural hemp oil products that promote general health and wellness. Its proprietary formulations are designed specifically for the health care marketplace. Its team of health care professionals and personal care experts have crafted the finest products containing full-spectrum, cannabinoid rich hemp oil that delivers powerful whole plant relief. PurWell strongly believes in taking care of the planet, which is why all of its products come from organically grown hemp using sustainable farming techniques. For additional information, visit purwell.com.