Phyto Partners, a Cannabis Investment Fund rated top 5 by Forbes Magazine, announced today that Jeff Herzog has joined its Board of Advisors.

Phyto Partners is playing a vital role in the Cannabis industry by providing capital to entrepreneurs and operating businesses that do not have access to traditional funding resources. Phyto Partners' portfolio companies along with its partners will synergistically help to accelerate successful execution strategies in all areas of the Cannabis industry.

"We are excited to welcome Jeff to our advisory board, and we look forward to his contributions," said Larry Schnurmacher, Managing Partner of Phyto. "With Jeff's marketing and technology expertise, Phyto will be able to broaden its strategic value to its portfolio companies."

Jeff Herzog, also an investor in the Phyto II fund, pioneered the search marketing industry before Google was Google and remains one of the most influential leaders in digital marketing today. His previous company, ZOG Digital, a leading digital marketing company was acquired by Investis Digital, a London-based corporate communications company in 2017. Prior to ZOG Digital, Herzog was the founder and CEO of iCrossing, a company he built into one of the world's largest independent digital marketing agencies with over 750 employees across the globe before it was purchased by Hearst Magazines for $325M in 2010.

"I'm excited to join Phyto for its strategic approach to investing in the cannabis industry and because of its dynamic leadership team," said Herzog. "I have a great appreciation for Larry and his team, and I look forward to working with them."

About Phyto Partners

Phyto Partners was founded in 2015 and has become one of the Cannabis industry's most well-respected venture capital funds. Phyto's team of investment professionals and advisors have vetted hundreds of businesses and have invested in over 20 of the industry's leading ancillary businesses including Baker, Leaflink, Flowhub, GreenFlower Media, CannaRegS, LucidGreen, and Vangst.