The Bridge Direct, a well-respected marketer of children's consumer products, has entered into an agreement to merge with Toronto-based Tech 4 Kids. The company plans to use this opportunity to accelerate a roll up strategy, working closely with its merger and acquisition advisors and banking partners. The new company will target their products to a diverse group of mass market and specialty retailers around the world.
"It is no secret that industry stakeholders are looking to do more business with fewer and stronger partners. This makes it harder for smaller companies to stay relevant and competitive," said Jay Foreman CEO of The Bridge. "Challenges facing the industry are compounded by the additional costs and complexities associated with meeting the increasingly high safety standards required by regulators, retailers and licensors. As a result, many industry business owners are looking for a way to scale up, reduce their risk or simply cash out."
"It is our expectation to acquire or merge with new businesses every twelve to eighteen months. Our strategy is designed to offer these owners a convenient solution with access to global markets," said Brad Pedersen President and CEO of Tech 4 Kids. "This move will provide a unique platform that will position us amongst the top tier of toy manufacturers in North America and provide the growth plan to reinforce our position as a key industry player."
The new company will begin to show product lines at the Fall Toy Preview in Dallas in October. The head office will be located in Boca Raton, Florida, and offices will continue to be maintained in Toronto and Hong Kong.
About The Bridge Direct
The Bridge Direct is a multi-brand Children's consumer products company that plays in such super categories as pre-school, construction, dolls and activity toys. Retro toys are a major focus of the company with products such as Lite Brite, Strawberry Shortcake and Fisher Price Classics as key lines. The company also has a division focused on construction toys featuring the biggest and best in sports entertainment from NFL, NBA, NHL, MLB and WWE as well as Shopkins. The company's products are sold through mass merchants, specialty retailers and family amusement centers in North America and Globally.
About Tech 4 Kids
Tech 4 Kids is a global marketer of trend-driven, innovative and educational toys for today's kids. The company has a passion for developing meaningful play experiences that deliver a wow factor and create smiles! Some of Tech 4 Kids most popular brands include: Mash'ems, Fash'ems, Squishy Pops, Micro Lites, 3D Magic, Lite Force, Spot Lite and Outer Edge. Within these brands Tech 4 Kids produces a wide range of products based upon popular children's entertainment properties, including: Disney, Nickelodeon, Hasbro, Mattel, Marvel, Star Wars, Warner, DC Comics to name a few. Visit Tech 4 Kids at www.tech4kids.com to see more awesome products.
