ANDER & Co, a Miami-based, full-service public relations and digital strategy agency with global reach, announced today that Juan Pablo Tovar has joined as an account executive in the firm’s expanding Latin America practice.

As Account Executive, Tovar will work under ANDER & Co’s Latin America Director, Carlos Enrique Vargas Camacho, to support the firm’s reach in Mexico, the Caribbean, Central and South America. In this role, he will assist with implementing media relations strategies and pro-actively securing quality press placement for ANDER & Co’s growing roster of clients, which include Key International, Magellan Development Group’s Midtown Five, YouRent.com, AEI and Regalia, among others.

“We are thrilled that Juan Pablo has joined our team, further strengthening our footprint in Latin America and providing our clients with broader opportunities for international press exposure,” said ANDER & Co Principal Suzanne Perez-Bernal. “His background implementing communications strategies for global brands, coupled with his extensive press contacts, will be invaluable to us.”

Tovar brings to ANDER & Co diverse experience, including in key industries such as real estate, tourism, product launches, health and technology. Prior to joining the firm, he was an account executive in the health and welfare practice of Burson-Marsteller, where he oversaw media relations for brands in the pharmaceutical industry.

Previously, Tovar worked at Dos & Medios Public Relations in Bogota, where he represented Audi Colombia in the 2014 Motor Show, positioning Audi as an innovative brand through the launch of its R8 and A7 automobiles. He also the led the public relations campaigns for Colombia’s Expomarketing during its ninth edition and efforts for the sixth edition of UNICEF’s la Carrera 10k in Bogota.

Tovar earned a degree in organizational communication from Pontificia Universidad Javeriana in Colombia.

Led by founding principals Vanessa Fioravante-Cuomo and Suzanne Perez-Bernal, ANDER & Co represents clients in diverse industries, including real estate and design, hospitality, professional services and corporate. The firm develops tactical communication programs that are individually customized to raise visibility, build credibility and tell a unique story. Serving as the brand voice for clients regionally, nationally and internationally, ANDER & Co’s services include traditional and digital media relations, the development of valuable brand partnerships, marketing, event planning, crisis communications and social media strategy