The Franchise Brokers Association (FBA) has announced the appointment of five new members to its Advisory Board. According to Sabrina Wall, CEO of FBA, these new members will build the foundation to execute the vision of the FBA, which is focused on four main pillars: Technology, Support, Scalability and Transparency. 

Joining the Board are Paul Segreto, Rebecca Monet, Steve LeFever, Anton Annestan and Jessica Rawlley.  “All five of our newest board members embody the spirit of community and bring talent, franchising expertise and energy to the table.  We are very fortunate to have them by our side as we continue to advance the franchise sales industry”, Wall said.

Segreto, president of the FBA, has 34 years of franchise development experience, which includes various other business interests within franchising – most notably, Franchise Foundry, a strategic partner of the FBA.  He has served the franchise industry as a consultant, senior level corporate executive, multi-unit franchisee and area developer. Segreto’s specialized work with emerging brands and social media technology make him a valuable addition to the board.

Monet is the President & Chief Scientist at Zoracle Profiles.  During her 23 years in this field, she has and continues to research, design and validate psychometric assessments for the franchise development industry.  Her tools determine compatibility and predict performance of franchisees. 

LeFever is the Founder and Chairman of Profit Mastery.  He makes finance compelling and interesting through Profit Master, his world renowned financial education program.  Financial education is repeatedly cited as the single greatest need for business owners. LeFever has been serving financial education to the franchise community for the last 29 years and has helped thousands of small businesses and franchisees to achieve success. 

Annestan is the Co-Founder and CEO of MaaS Pros. Annestan effectively oversees the creation of custom technologies and applications.  He leads his team with a strong focus on delivering easy to use, high quality software solutions and is also able to deliver the rare combination of high touch client support. Annestan is a leader and innovator in technology and brings his years of franchise experience to the FBA. 

Lastly, Rawlley is the Co-Founder and CMO of Maas Pros. Rawlley was instrumental in the development and growth of MaaS Pros’ franchising and licensing model. MaaS Pros was able to expand at a rapid rate across the globe with franchisees and licensees in Canada, USA, Dubai, UK, and Australia. Rawlley has successfully implemented processes, marketing strategies and built strategic partnerships.  Her experience and technologies tie together the skills and resources needed for professional franchise sales and development. 

The newest members are joining the existing FBA founders and board members: Eric Riess, Partner at Lathrop & Gage LLP; Chris Wall, Creative Director at FBA, and Sabrina Wall, CEO of the FBA.  

“The talent of the board draws together our ability to help franchise sales professionals match the right client to the best franchise fit and then ensure they have the support services needed to be successful within that system.  We are excited to have such a highly respected group of franchise professionals leading the direction of the association in the years to come”, said Wall.

The Franchise Brokers Association is a Franchise Association serving the franchise development and sales professional industry.