The new hire will contribute to the growing agency’s U.S. Hispanic portfolio with multidisciplinary experience in Washington, D.C., Latin America and Florida markets

Edelman Miami is expanding its U.S. Hispanic team with the integration of Yazmine Esparza as Senior Account Supervisor of Miami’s Corporate practice. Esparza will help drive a key piece of Edelman’s corporate global business, while advancing the firm’s expertise in the U.S. Hispanic demographic.

“With more than a decade of experience specializing in U.S. Hispanic and Latin American audiences, Yazmine brings in-depth understanding of the cultural intelligence required to drive engagement with the Hispanic community across the United States for our clients,” said Carlos Correcha-Price, General Manager of Edelman Miami. “Her interdisciplinary experience brings perspective and proven knowledge to benefit clients and enrich their communications marketing plans.”

Throughout her career, Esparza has developed and managed diverse strategic communication and crisis management programs in the areas of health, tourism, trade promotion, country reputation, and public policy.  Most recently, she worked at one of Miami’s top Hispanic shops, where she expanded her public relations experience to include media planning, digital and production management. Previously, Esparza was part of Ogilvy Washington’s Corporate & Public Affairs Group, where she focused on general market, Hispanic and niche audiences and counseled clients in Latin America and the United States.

In Washington D.C., Esparza worked on content strategy for National Geographic, managed public relations campaigns for White House-established Hispanic Heritage Foundation, and produced several bilingual, Hispanic media projects. She was later part of the founding Board of Directors of the Hispanic Public Relations Association’s DC Chapter. Recently, Esparza was awarded an Honorable Mention in the 2015 PR News’ PR People Awards on the Crisis Manager of the Year category.

Edelman Miami has been serving as Latin America’s regional hub since 1998, and currently works for a variety of clients advancing the firm’s offering on Multicultural Affairs with a strong emphasis on the burgeoning Hispanic market. Last year, Edelman Miami was recognized with a PRSA Silver Anvil award and two Eikon awards.

About Edelman

Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Berland (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency. Visit www.edelman.com for more information.

Edelman has more than 20 years of presence in Latin America, with offices in Buenos Aires, Bogotá, Miami, Mexico City, São Paulo, Rio de Janeiro and a network of affiliates in all key markets. More than 350 professionals deliver integrated communications programs, with full global agency competencies and deep local roots.